Do Well by Doing Good: Raise Money for the Alzheimer's Association + Network with Colleagues

By Bryan Beatty, Partner
Egan, Berger & Weiner, LLC
Columnist, Be Inkandescent Magazine
Please join me for a day of golf to benefit the Alzheimer’s Association on Sept. 13, 2012, from 1-8 PM at the Reston National Golf Course in Northern Virginia. More details are below, and click here to register.
I am hosting this event because I have seen the effects of Alzheimer’s on many of the families I have worked with as a financial planner. In my experience, this is one of the toughest issues that we have to deal with, and I want to do something to make a difference.
Consider these statistics:
- 5.4 million Americans are living with Alzheimer’s disease.
- One in eight older Americans has Alzheimer’s disease.
- Alzheimer’s disease is the sixth-leading cause of death in the United States and the only cause of death among the top 10 in the United States that cannot be prevented, cured, or even slowed.
- More than 15 million Americans provide unpaid care valued at $210 billion for persons with Alzheimer’s and other dementias.
- Payments for care are estimated to be $200 billion in the United States in 2012.
Of course, golf outings are also great ways to make friends and build business relationships.
To help you network better while playing 18 holes, below are tips from golf pro John Byrne, creator of the UK website Into the Rough.
This impressive site aims to be the most comprehensive listing of golf courses, driving ranges, and hotels in the UK. “We offer the full package, from tee to green to a good night’s sleep,” Byrne insists, noting the site also provides golf articles and features.
Here’s to doing well by doing good—on and off the course!
10 Tips to Networking on the Golf Course
By John Byrne
Golf Pro, Founder
Into the Rough

Golf is a game that offers a perfect place to network.
If you’re not close friends with your boss, then a game of golf could be a daunting prospect.
So we have created a tongue-in-cheek guide to help you network and play. Our hope is that it will enable you to get ahead—or, at least, avoid the sack.
1. Turn up on time. Who wants to be waiting round for an idiot who can’t turn up on time? It’s time they’ll never get back—and may never forgive you for.
2. Play competitively … Be civil but never spare your opponent when the chance is there—this is a competition.
3 …but never get carried away. If you suffer from “golf rage,” keep a lid on it or don’t bother playing. No one wants to see a maniac swinging a golf club into the turf.
4. Dress appropriately. Dress according to the golf course you’re playing on and the personality you either have, or want to convey. If you’re not an exuberant person, then coming dressed like Payne Stewart, who was known for his eye-catching golf attire, would not be advisable.
5. Don’t spend too much time on lost balls. Balls aren’t expensive, time is. And if you are trying to impress people, then their time is even more expensive. So do everyone a favor and hit another.
6. Don’t take too long on shots. How many practice swings do you need? Probably not more than three, so get on with it—before you get left behind.
7. Stay sober. Being drunk is generally a bad idea for obvious reasons. However, if your boss is okay with that and encourages you, then stay ahead of the curve and be more sober than him or her. This will mean you won’t feel guilty and will actually remember what happened.
8. Chat, but don’t gossip. No one likes a gossip; people love to gossip, but you don’t want a reputation. But you’ve got to be chatty even if it’s not in your makeup. Golf is a social game, so make the round easier by talking through it. (Ignore this rule if networking with computer programmers.)
9. Offer to pay. Even if you don’t intend to and know your boss or friends won’t accept it, offer to pay—in the round or afterwards in the bar. Hopefully they’ll say no, but either way you’ll have made a good impression.
10. Relax and be yourself. Have fun and let your personality show through. Be natural and all else will follow—and if you can’t get on with others, then at least win!
For more information about Into the Rough, visit www.intotherough.co.uk.

Now, let’s make a difference in fighting Alzheimer’s!
When: September 13, 2012, 1-8 PM
Where: Reston National Golf Course
11875 Sunrise Valley Drive, Reston, VA 20191
Note: This is a soft-spikes-only course.
Schedule of events:
- Check-in: Noon
- Shotgun Start: 1 PM
- Dinner: 5 PM
- Awards: 6 PM
Fees: $150/golfer or $525/foursome
Includes: Green fees, cart, time on the driving range, professional scoring, refreshments, dinner, awards ceremony
Sponsorship Opportunities:
- Club Raffle: $1,000
- Hole-in-One: $1,000
- Hole Signage: $200
- Program Sponsor: $500
- Closest to Pin: $500 each (1 male and 1 female)
- Longest Drive: $500 each (1 male and 1 female)
Check should be made payable to: Bryan Beatty FBO Alzheimer’s Association
To register by phone, and for additional details, please contact: Bryan Beatty, 703-506-0843 / BBeatty@ebwllc.com
Note: All net proceeds from fees and sponsorships (after costs) will be donated to the Alzheimer’s Association.