Inkandescent Public Relations

PR SERVICES: 8 Steps to PR Success
Based on our book, “PR Rules: The Playbook” PRRulesPlaybook.com

Step 1: Create a Stunning Website
Design: By award-winning designer and illustrator MichaelGibbs.com
Programming: By Max Kukoy
Writing: By award-winning journalist and author Hope Katz Gibbs
Maintenance and management
Hosting: On the Inkandescent server (HostGator); On an account what we will set up for you
Photography: By one of our award-winning photographers in your area; stock photography available
Illustration: Commissioned or stock by MichaelGibbs.com

Step 2: Develop an Explosive PR and Social Media Marketing Campaign
Database: Inkandescent’s team help you build your list of customer contacts
Social media: We will maintain and expand your reach on Facebook, LinkedIn, Twitter, Instagram, etc.
Newsletter: Create monthly (or weekly) to blast to your growing list of customers and reporters

Step 3: Write a Column in a Magazine / Host a Radio and TV Show
Magazine: We will help you develop (or ghostwrite) a series of articles to post on blogs
Option: Create a magazine/blog of your own
Radio: Host a podcast show on InkandescentRadio.com with episodes to appear on Spotify, iTunes
TV: Create a video series to appear on our YouTube channel Inkandescent.tv and a channel of your own

Step 4: Make a Splash in the News
Media list: Inkandescent will develop a list of reporters to reach out to
Press releases: We will write press releases based on your projects and programs
Reporter outreach: We will also reach out to reporters to promote your work

Step 5: Network Wisely
Connect: As business matchmakers with thousands of meaningful contacts, we will connect you with the people and businesses we know you need to meet to help your business grow.
Social Media: See our connections here Facebook • LinkedIn • Twitter • Instagram • Pinterest

Step 6: Join a Speakers Bureau
Take your message to the masses: We will look for organizations and conferences to promote you.

Step 7:Write a Book
Inkandescent Publishing Co: From fleshing out the concept to creating the outline and editing the book as you go, the Inkandescent team will bring your vision to life: InkandescentPublishing.com
Close your eyes and envision your book
Create an outline: We will help!
Write the introduction
Organize the chapters
Begin writing Chapter 1 (Repeat)
Hope will be your writing coach: As a Martha Beck-trained Life Coach, we’ll remove blocks that keep the story flowing.
Additional services: Design, Printing, Distribution
Promotion using the 8 Steps to PR Success

Step 8: Pay it Forward
Give the Gift that Keeps on Giving: We work with dozens of nonprofits that can benefit from your help! Inkandescent will make the introductions.