Books
Inkandescent Books is an exciting publishing venture where our team puts its creative service to work to co-author, edit, design, print, and do PR about our clients’ new books through our publishing firm, Inkandescent Publishing.
The Entrepreneur’s Guide to Snagging Headlines and Winning Customers Using the 8 Steps to PR Success
Washington, DC, April 2014 — If you have ever tried your hand at promoting your business—either on your own, or by hiring one of the zillion PR firms in America—you know that there are innumerable ways to spread the word about the good work you are doing.
“That’s because crafting a successful PR and marketing campaign is an art, as much as a science,” explains journalist Hope Katz Gibbs, co-author of the upcoming book, “PR Rules: The Playbook,” and founder of www.InkandescentPR.com, an Inkandescent Group company.
“The difference between a successful campaign, and one that falls flat, is finessing the tools with style and grace—and knowing what to do each day to maximize your visibility,” Gibbs insists.
What do you need to do to create an effective PR and marketing campaign that builds credibility, increases sales, and gets reporters to call you for your expert opinion?
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299 792 458 m / s
The Speed of Light
How the rocket scientist found his wings
By Hope Katz Gibbs
“Nothing can travel faster than the speed of light,” explained the rocket scientist to the white-winged dove perched on the windowsill beside his tidy desk.
For the last two years, she’d kept him company while he was working, reading, or just quietly thinking loud thoughts.
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WASHINGTON, DC, January 1, 2009 — Lincoln Leadership Institute at Gettysburg president Steven B. Wiley is featured in a new book released this month, “42 Rules™ for Driving Success With Books,” by Mitchell Levy, publisher of Happy About, a quick2print publishing company based in Southern California.
Wiley writes: “I have had the great honor of being invited to speak at some of the biggest organizations and Fortune 500 companies in the world to make presentations based on a book I wrote during the toughest period in my life. It is called ‘The Human Side of High Performance,’ and I am thrilled to say that its message has resonated with some of the most famous, and infamous, leaders of our time who have hired me to speak to their sales teams and managers.”
“I didn’t just wake up one morning and decide I wanted to be a celebrated author and speaker who helps people be more productive and effective as sales and business professionals. I began by trying to help myself.”
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Washington DC, November 1, 2008 — In these tough economic times, HR professionals and managers alike need a guide to help them create and keep positive relationships with employees, and develop attractive and fair compensation packages.
That’s why Sharon Armstrong and Barbara Mitchell’s new book, “The Essential HR Handbook,” is the perfect gift this holiday season. It’s the perfect time to buy a copy for yourself — and your employees.
“Human resource professionals are not only charged with resolving labor issues,” explains Mitchell, who worked for Marriott Corporation and several technology firms in the Washington DC area before launching her own company — The Millennium Group International — n 1998. “We also help acquire, train, appraise, and make sure employees are fairly compensated, while attending to their concerns about labor relations, health and safety, and fairness.”
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Washington DC, September 8, 2008 — In 14th-century England, masons, carpenters, leather workers, and other skilled craftsmen organized themselves into guildsAithe first unions that were used to improve their work conditions. With the Industrial Revolution came divisions of labor, negotiable wages and hours, and challenging work conditions, and the owner was replaced by a new character, the boss, who was solely focused on getting the job done fast and right.
Conflict ensued and so the human resources industry was born to help set things straight, explain authors Sharon Armstrong and Barbara Mitchell in the introduction to their new book, The Essential HR Handbook: A Quick and Handy Resource for Any Manager or HR Professional.
This 250-page reference guide, published in the fall of 2008 by Career Press, is a must-have for everyone who deals with employees on a daily basis, believe Mitchell and Armstrong. They wrote the book because, as human resource professionals with decades of experience, they wanted to shed light on the issues that keep managers up at night.
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Created for human resources experts and authors Barbara Mitchell and Sharon Armstrong, “The Essential HR Handbook website is an easy-to-navigate site that focuses on the benefits of their backgrounds and useful guidebook.
The site also serves to illustrate the knowledge that both experts have developed in the field of human resources through articles and blog postings.
Additionally, the site helps to serve as a resource for those looking for HR experts to assist at their firms, for it profiles other professionals each month who work with Sharon Armstrong through her HR brokerage firm, Sharon Armstrong & Associates.
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ESCAPE FROM CORPORATE AMERICA, August 2008 — Social Technologies’ futurist Andy Hines is featured in Escape from Corporate America, a new book by a reformed corporate ladder-climber, Pam Skillings who writes: “If your corporate career is leaving you stressed out, burned out, or just plain bummed out … You don’t have to choose between paying the bills and enjoying a fulfilling career.”
Skillings found a compatriot in futurist Andy Hines, who offered advice in chapter seven: “Swim in a Smaller Pond.”
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Washington, DC, March 15, 2007 — “There has perhaps never been a time in human history when strategic foresight is more needed,” says futurist Andy Hines in the introduction to his new book, Thinking about the Future: Guidelines for Strategic Foresight (Social Technologies, February 2007).
Precious little guidance is available for executives, analysts, and educators seeking the best way to plan and prepare for the future. That is why Hines and co-editor Peter Bishop put together the 231-page paperback, which distills the expertise of 36 world-renowned futurists into an easily scannable guidebook.
What is strategic foresight? Because the future is not predetermined or predictable, future outcomes can be influenced by our choices in the present, Hines and Bishop explain—and that is where strategic foresight comes into play.
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