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PR is like fireworks. If you don’t catch the embers, your moments in the spotlight will just be a pretty memory.
Inkandescent Public Relations is here to help you glow so your company can grow. We are a full-service PR, marketing, publishing, and website design firm that gets entrepreneurs the visibility they need to showcase their expertise—and spread the good word to reporters and customers.
Our mission: Since 2001, Inkandescent founder journalist Hope Katz Gibbs has been promoting, inspiring, and educating entrepreneurs, educators, authors, and artisans about best practices in PR and marketing. Her goal is to help them polish their message, create growth strategies, and grow their companies using the tools in her playbook: PR, marketing, advertising, and social media.
Our approach: Our team consists entirely of journalists who know how to sniff out a good story and work well with other reporters. We’re also all entrepreneurs ourselves, so we know the trials and tribulations felt by the small-business owners we represent. The key to success is our “8 Steps to PR Success“—the strategies outlined in our first Inkandescent Rulebook, “PR Rules: The Playbook,” available on amazon.com from www.PRRulesPlaybook.com.
Check out the 8 Steps in our new book, designed to help small business owners master their PR, marketing, advertising, social media, and sales campaigns:
Available on Amazon:
PRRulesPlaybook.com.
In 200 pages you’ll learn how to:
1. Create a stunning website
2. Develop an explosive PR campaign
3. Make a splash in the news
4. Write a column in a magazine and
Host a radio show
5. Network wisely
6. Join a Speakers Bureau
7. Write a book
8. Pay it forward
Are you ready to Be Inkandescent?
- Get a free subscription to our popular monthly business magazine.
- Download our 8 Steps to PR Success
- How have we helped other companies? Check out what our clients say.
Here’s to your incredible, indelible, Inkandescent success! — The Inkandescent Team
"Why Divorce: 5 Reasons to Leave," by Hope Katz Gibbs
Why Divorce? That’s the question I started asking myself in November 2005 when I had the first inkling that I wasn’t happy in my then 10-year-old marriage. I pushed the thought aside to focus on my kids, who were 6 and 10 at the time.
In the decade+ that has followed, I have talked with dozens of friends, colleagues, and acquaintances about their marriages — asking those who were unhappily married what it was that enabled them to file for divorce, or what kept them from it. Couples who were happily married intrigued me, too. I wanted to know their secrets!
Those conversations inspired me to create this book trilogy:
- Why Divorce: 5 Reasons to Leave
- Why Marry: 5 Reasons to Say Yes
- Why Remarry: 5 Reasons to Do It Again
Packed with case studies based on interviews with women and men who have been through these experiences, we thank everyone willing to share their stories to help others who are working their way through the process.
The books also include guidance from experts. For example, in Why Divorce, you’ll hear from divorce attorneys, mediators, financial planners, marriage counselors, child therapists, and others who offer tactical, heartfelt assistance.
Why Divorce: The 5 Reasons to Leave
I Homeschool My Kids — and you can, too!
Answers to the 3 Big Questions about Homeschooling, with guides to getting started and assessing your progress and success
By Hope Katz Gibbs
It’s the decision of a lifetime to homeschool your kids. Will they get the education they deserve? How will it impact their social life? Will they get into college? And that’s just the start of the investigation.
In this book and documentary video series, our mission and vision is to provide case studies of families that are going through the process — from asking themselves if homeschooling is right for them, to assessing how they did in the end. We’ll share case studies of the challenges and successes, and advice these parents and kids have for others going through the process?
In three chapters we’ll flesh out as many details as possible to answer these three big questions.
Virginia Business magazine: Albemarle County town to feature autonomous shuttle service
December 31, 2018, Virginia Business magazine
By Hope Katz Gibbs
In March, residents and visitors in Crozet will have the chance to ride around the Albemarle County town on an autonomous shuttle.
Called TONY (TO Navigate You), the shuttle service will provide six-seat electric vehicles capable of moving with little or no human input, says Paul Perrone, the man behind the machine.
Perrone, a University of Virginia alumnus (Graduate School of Engineering, ’95), founded Crozet-based Perrone Robotics in 2003. Since then, he has developed MAX, a patented autonomous engine that adapts to its environment. “MAX is to robots as Windows is to computers,” says Perrone.
In November, the Albemarle County Board of Supervisors approved a resolution to bring TONY to Crozet. To celebrate, Perrone took the supervisors for a spin in an autonomous vehicle.
Virginia Business magazine: Food City focuses on trends as it marks an anniversary
December 31, 2018, Virginia Business magazine
By Hope Katz Gibbs
As Abingdon-based Food City celebrates its history, President and CEO Steve Smith is keeping his eye on emerging consumer trends.
With supermarkets nationwide offering a growing number of products and services, staying competitive can be a challenge, he says.
Food City is a $2.5 billion family business. Smith’s father, Jack, and three other family members opened an 8,800-square-foot Piggly Wiggly supermarket in Grundy in 1955.
Calling All Entrepreneurs: Join Us to Celebrate the Grand Opening of the Lurn Center April 14-15 in Rockville, MD
FOR IMMEDIATE RELEASE
Contact: Hope Katz Gibbs
Inkandescent Public Relations, www.InkandescentPR.com
703.346.6975 / hope@inkandescentpr.com
CALLING ALL ENTREPRENEURS: LURN CENTER OPENS WITH FANFARE APRIL 14-15 IN ROCKVILLE, MD
Small business owners from metropolitan DC will learn how to grow their companies at the grand opening of the Lurn Center, a state-of-the-art 26,000 square-foot training and community center: 2098 Gaither Road, Rockville, MD
April 1, 2018, Rockville, MD — What do entrepreneurs need most?
“They need to jump on that flash moment— a brief window of time when something shifts and the door to opportunity swings wide open,” insists Anik Singal, 34, who on the weekend of April 14-15 will host the grand opening of the first state-of-the-art Lurn Center, an expansive 26,000-square-foot entrepreneurship training and community center that will also provide in-person and distance learning courses.
“Every entrepreneur has two choices when they feel the flash: Jump in and seize the day, or stand still and watch the door close — with you on the wrong side,” explains Singal.
Since launching Lurn, Inc., in 2002, he has helped thousands of entrepreneurs find success by utilizing his training courses that focus on digital advertising, social media marketing, email marketing, and consulting. For his work, BusinessWeek recognized him as one of the Best U.S. Entrepreneurs Under 25.
Come Lurn — for free — April 14-15
Would You Like to Win $50,000 For Your Start-Up?
Eight start-ups are vying for the $50,000 LurnVestor prize to be awarded at the April 15 Grand Opening to the Lurn Center, a state-of-the-art 26,000 square-foot training and community center: 2098 Gaither Road, Rockville, MD.
Judges include Kevin Harrington (pictured right), an original “shark” on the hit TV show Shark Tank, and founder of As Seen on TV; and Kevin Strawbridge, CEO of Clickbank._
Don’t miss the nail biter of the event on April 15, when nearly 1,500 entrepreneurs in attendance will discover the recipient of $50,000 prize from the LurnVestor program, the funding arm of Lurn, Inc., which is headquartered at the Lurn Center, 2098 Gaither Road, Rockville, MD.
“For weeks, candidates have been submitting videos for the judges to assess and analyze before deciding the winner,” explains Anik Singal, 34, who since launching Lurn, Inc., in 2002, has helped thousands of entrepreneurs find success by utilizing his training courses that focus on digital advertising, social media marketing, email marketing, and consulting. For his work, BusinessWeek recognized him as one of the Best U.S. Entrepreneurs Under 25.
The Lurn Center will provide a home-away-from home to thousands of entrepreneurs, Singal believes, for the expansive 26,000-square-foot entrepreneurship training and community center provides a shared workspace, in-person and distance courses, camaraderie, community, and more.
Press Release: What Will Fatherhood Look Like in 2020?
Washington, DC, June 11, 2015 — Does being a dad make you a better entrepreneur? That’s one of the questions tackled in the special Father’s Day issue of Be Inkandescent magazine.
For inspiration, we turn to our newest client, entrepreneur and futurist Michael Vidikan, who runs the Dallas-based futurist think tank www.FutureInFocus.com.
We celebrate the launch of his revamped website this month, which features more than 1,400 briefs on international, corporate, and consumer trends — including business, emerging, generational, and geographic reports.
In this issue, we share three articles on the topic of fatherhood based on Future in Focus briefs:
- The Next Generation of Stay-at-Home Dads
- Millennials and Parenting: New Approaches in the Digital Age
- The New American Grandparents
In our Tips for Entrepreneurs this month, we share two more research studies:
Press Release: Take a Bite Out of Climate Change With the "No More Bull" Crowdfunding Campaign
FOR IMMEDIATE RELEASE
Contact: Hope Katz Gibbs, founder
Inkandescent Public Relations,
www.inkandescentpr.com
email: hope@inkandescentpr.com
cell: 703-346–6975
Signed copies of the “Meat Free Monday Cookbook” by Paul, Mary, and Stella McCartney will go to the two people who donate the most money to the “No More Bull” crowdfunding campaign
Washington, DC — In celebration of Earth Day, ChompingClimateChange.org is launching a No More Bull campaign today.
Designed to slow climate change — before it’s irreversible — No More Bull includes a crowdfunding component created in partnership with the nonprofit organization A Well-Fed World.
The goal is to raise a minimum of $500,000 to develop activities that inspire people through music to accompany events including Live Earth on June 18 — created by Al Gore, Kevin Wall, and Pharrell Williams. If enough funds are raised, No More Bull will also help develop activities for this year’s United Nations Climate Change Conference, which will be held in Paris from Nov. 30 to Dec. 11.