Laura Berger, founder, The Berdéo Group
An executive advisor and founder of The Berdéo Group, Laura Berger has 15 years’ experience as a consultant advising leadership in the areas of global operations management and strategy, project and change management, solution development, and implementation.
She is a confidant of CEOs and senior executives who consistently realize their potential as leaders to see their companies flourish.
Having worked with many Fortune 500 companies, her clients include leaders at JPMorgan Chase, State Farm Insurance, United Airlines, General Motors, Wm. Wrigley Jr. Company, McDonalds Corporation, American Hospital Association, Leo Burnett Worldwide, Starcom MediaVest, and Walt Disney World. She takes great pride in assisting captains of business to bring value and creativity to their organizations.
Laura is generous in spirit when sharing what and whom she knows. She helps clients to achieve clarity and weigh alternatives, while they see and own obstacles and opportunities from the outside looking inward. Her ease and zeal for building lasting relationships, acquaintances, and productive introductions between people is her personal trademark. She has stretched her own spirit and will to combine her passions with her professional pursuits, and she shows others how to live true to their core.
Laura exemplifies this commitment to the life path in a book she is co-writing with her husband, Glen Tibaldeo, to be released in the near future. The book chronicles the humorous side of the successes and challenges they experienced living in the remote jungles of Costa Rica.
For more information, visit www.berdeogroup.com.
April 2012, Be Inkandescent magazine — I was introduced to Martha Beck years ago by a dear friend in a moment when I felt like I was blowing in the wind. (Yes, even executive coaches lose it from time to time.)
I madly paged my way through her first book, Finding Your Own North Star, and diligently worked the exercises to find my “essential self.”
I found the activities very rewarding and insightful during a time when things in my life seemed quite blurry. As I write this, I am reviewing my notes from Beck’s book—and smiling! That is because I experienced great value in understanding a good deal more about Laura Berger. As the executive coach columnist, why I would be so open to revealing that time in my life when I needed direction?
The truth is that we all are in constant need of self-reflection, which helps us grow and develop into our better selves.
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March 2012, Be Inkandescent magazine — First, let me ask a question: Is success such a hard nut to crack?
Now, allow me to let you in on a secret. The nut is you.
Why? Because so many of us run around asking this question—in our heads and to other people, but the truth is that you have the power within you to be successful in whatever you choose. It is your ability to think big that determines the success or failure of your business.
Focus on the Five Ps: Passion, Plan, Premeditated Risk, Persistence, People.
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February 2012, Be Inkandescent magazine — We often take positive steps forward in whatever we are trying to achieve. Sometimes, however, we fall back into old habits that sabotage our efforts. Or, we fail to recognize that we’ve moved forward, because we see only small gains in our efforts.
The important thing to recognize is that we are indeed making progress and those small steps really do add up and move you forward in ways that you can sometimes only recognize in hindsight.
But how can you always have forward progress?
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January 2012, Be Inkandescent magazine — This year, like all others, I have a New Year’s resolution: I want to focus more on getting publicity for my business.
Writing this column is one example of this strategy, which I started in 2011 and plan to continue in 2012. I’ll also be adding additional outreach efforts to get in the news, expand my network, and increase my visibility so that more people know about my service.
Why does this work? Because I have chosen one thing in my personal and professional life to really focus on. If I keep it up, and stay dedicated, odds are very good that it will bear fruit.
But there is a problem. If I fail to be consistent, and let other aspects of my business and personal life interfere with my goal—I won’t accomplish it. That’s not news to you. But you may benefit from my strategies for persistent single-mindedness.
What can you do to ensure you stick with your New Year’s resolutions?
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December 2011, Be Inkandescent magazine — Despite an unemployment rate hovering around 9 percent, record numbers of people are leaving their jobs, according to the The Bureau of Labor Statistics. In May, almost two million Americans quit their jobs voluntarily, up 35 percent from January 2010.
It seems clear that a lousy economy is no longer a good enough reason to stay in a lousy job—and a new generation of entrepreneurs is seizing this moment.
Before you jump off the corporate ladder, however, take a moment to consider some important facts.
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November 2011, Be Inkandescent magazine — Which of these events do you relate to most? The first Moon landing. Space shuttle Challenger explodes. Kurt Cobain dies. Barack Obama is elected our first black president.
The answer, of course, probably depends on your generation. Many of us have done an incredible job staying “hip” and embracing the generations that have followed us. Yet, it’s extremely challenging to do so.
Think of the struggles of Phil—the father–from the hit TV show, “Modern Family.” You may have set up a personal Facebook page, created a Twitter account, and own an iPhone.
As business owners and professionals, the bigger question is whether our business’ marketing model is one of the Lost Generation or Generation Z?
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October 2011, Be Inkandescent magazine — No matter when you started your business—five, 10, or only two years ago—you surely have experienced the up-and-down trends in the economy.
While some of you may be masterful at weathering economic downturns, others end up in a panic, switching strategies weekly or monthly for survival.
Before you go into survival mode, ask yourself: What is the most powerful, sustainable structure for your business or job?
Answering this question often involves identifying your intrinsic motivations—your drive to do something because it is entrancing, challenging, and interesting. Here’s why.
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September 2011, Be Inkandescent magazine — Have you ever been called a Pollyanna? Someone who only sees the glass half full?
If not, then pessimism, stress, and fatigue may be guiding you—and holding you back from the life you want to lead. The good news is that there is a way to shift your perception toward optimism.
Here’s how.
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August 2011, Be Inkandescent magazine — The other day I was coaching one of my clients, who said to me, “It’s ridiculous that I actually get paid to do my job. I just love what I do. I feel so blessed.”
What a wonderful thing to say, especially given that so many people feel underpaid for the work they do. But my client was talking about having tapped into something that is so important to being happy in our work and home lives.
When I asked exactly what it was that made him feel so enchanted by his job, he said it was because succeeding at work came easy to him. “I feel like I am doing what I was born to do.”
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July 2011, Be Inkandescent magazine — You aspire for positive changes in your business and personal life. You’re thinking big and looking forward to achieving your aspirations with great excitement. In spite of that, at some point, too many of us give up on our dreams. Why?
The harsh truth is that although our conscious mind wants great things for us, we have a terrible troll—our subconscious—that does not.
In fact, this troll hates change of any type. Focused on self-preservation, it basks in the status quo and above all cannot tolerate one thing: fear.
*Where is your conscious mind in this process?
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