Design by Michael Gibbs
Concept and Writing by Hope Gibbs
Image: Shutterstock.com
Goal / Solution: What does your family serve for the holidays? Although some may say turkey or ham, a juicy filet is a favorite of clients at the Delaware Market House. So for the Holiday 2008 menu, designer Michael Gibbs decided to focus on what is most popular on the Main Line.
Results: “When I saw this image it made my mouth water,” says Chef Edgar Alvarez, owner of the Delaware Market House. “And it just goes to show the power of suggestion, because this holiday our orders for filet doubled after we started circulating the menus. Steak, anyone?”
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Design by Michael Gibbs
Concept and Writing by Hope Gibbs
Image: Shutterstock.com
Goal: With pocketbooks tightening due to the financial crisis, Chefs Kim and Edgar Alvarez were hoping customers would still turn to them to cater their Thanksgiving dinners. The goal of this menu was to make their clients know that not only would a meal catered by the Delaware Market House be delicious — it would be affordable, too.
Results: “We really pushed our Thanksgiving menu this year, thanks to the beautiful design by Michael Gibbs of Inkandescent Public Relations,” says Chef. “We put 8000 into the local newspaper to be distributed three weeks before the holiday, and then with the remaining 2000 we had printed proceeded to circulate them to every store in the area. We also gave them out to every customer who shopped with us. With the holiday still a few weeks away we’re not sure how it’ll go, but from the response we’ve gotten so far things are looking great!”
We’ll keep you posted.
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Design by Michael Gibbs
Concept and Writing by Hope Gibbs
Image: Shutterstock.com
Goal: Catering is the focus at the Delaware Market House, so our goal was to provide a quality menu that was enticing and looked as high-end and sophisticated as the dishes Chefs Kim and Edgar Alvarez prepare.
Solution: Following the same branding, quality, and approach of previous menus, Michael Gibbs designed a 4-panel catering menu that on the inside features Party Platters (breakfast and brunch, lunch and dinner, business meetings and office parties), hot and cold Hors D’oervres, dinner entrees and side dishes, and bakery items. The back panel (shown here) features other catering / market items such as appetizers, salads, super-sized sandwiches and sides.
“Our customers were blown away by this new catering menu,” says Chef Edgar. “We used to run off black and white copies of our menu, which worked but didn’t really inspire their imaginations. This new menu is gorgeous and really impresses the high-end customers that we want to serve.”
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Design by Michael Gibbs
Concept and Writing by Hope Gibbs
Image from Shutterstock.com
Goal: With a successful, affordable, and more elegant holiday menu already in circulation weeks before for the Rosh Hashana holiday, chefs Kim and Edgar hired Inkandescent to create another menu for Yom Kippur.
Solution: Following the same branding, quality, and approach of the Rosh Hashana menu, Michael Gibbs designed an equally beautiful Yom Kippur catering menu — this time with a bit more color. The response was amazing.
“We did the same thing as before, distributing 8000 in the local newspaper and mailing out the remaining menus to our clients,” says Chef Kim. “I couldn’t believe how many calls we got. I think we definitely found the right marketing strategy by working with Inkandescent PR.”
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Design by Michael Gibbs
Concept and Writing by Hope Gibbs
Image from Shutterstock.com
Goal: Delaware Market House owners Kim and Edgar Alvarez had been going to Kinkos to have the holiday menus printed, but in 2008 decided to upgrade their brand and hired Inkandescent PR to create elegant, high-end menus for upcoming holidays.
Solution: Starting with the Rosh Hashana catering menu in September, 8000 menus were inserted into the local newspaper and an additional 2000 were mailed to current customers. The cost to print and distribute the upscale menus was exactly the same as it had been when simple black-and-white menus were previously used.
Click inside to see what was cooking.
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Writing / Concept by Hope Katz Gibbs
Design / Illustration by by Michael Gibbs
Photos by Steve Barrett
CLIENT: Tony Simon, owner
The Fun Company for Kids
Fairfax, VA
ASSIGNMENT: Create brochure, letterhead, business cards, prize tickets for children’s party / play place in Alexandria, VA
TARGET AUDIENCE: Kids, teens, parents
CHALLENGE: Tony bought the Fun Company in the summer of 2003, and spent months upgrading the play place. He wanted the look of his marketing / promotional materials to reflect the new energy and offerings.
SOLUTION: Mike and Hope came up with a large format three-panel brochure full of color, photos by Steve Barrett. The theme of balls, balloons, and birthday party fun dominated.
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