Press Releases
What makes a good press release? A great story. That’s how we write press releases about our clients’ new books and events, interesting projects, new services, and original ideas. Using our experience as journalists, we pull out the information we know will appeal to other reporters — then pick the important details and write up the press release as we would an article. It’s not a magic formula. It’s simply an authentic, newsworthy approach.
ARLINGTON VA, February 24, 2010 — Arlington, VA-based Bognet Construction (www.bognet.com) has signed a deal to build the Brookland Artspace Lofts, a four-story, 57,000-square-foot arts campus in Washington, D.C.’s Brookland neighborhood.
The $13.1 million project will include 41 affordable apartment units for artists, and a dance and music rehearsal studio with gallery for Dance Place, a modern dance and arts education organization. The architecture firm is D.C.-based Hickok Cole, which has worked with Bognet Construction on prior projects.
Groundbreaking is scheduled for April 9; the project is expected to be completed by July 2011.
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ARLINGTON VA, February 14, 2010 — The Inkandescent Group, LLC, is proud to announce the launch of its new online magazine: Be Inkandescent: the ezine for entrepreneurs, by entrepreneurs (www.beinkandescent.com).
Publisher Hope Katz Gibbs, president of Inkandescent Public Relations and a veteran journalist who has written for dozens of newspapers and magazines including The Washington Post and USA Today, created the publication as a way to share the expertise of her clients and other entrepreneurs who are making strides in their industries.
“At Inkandescent Public Relations, we focus on helping entrepreneurs get the visibility they need, frequent interviews by the nation’s top publications and also reach out with monthly newsletters to their own customers,” Gibbs notes. “Our goal for the magazine is to give a bigger voice to our clients and other entrepreneurs who have an important message for their fellow business owners.”
In this Issue:
• Entrepreneurs of the Month: Jim Bognet and Jeff Kaiser, Bognet Construction
• Book Review: Alpha Male Syndrome
• Careers: Get Personal with your clients
• Education: Impact of the economy on schools
• Events: DC’s most romantic party place
And much more! Click here to view.
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Gaithersburg MD, December 4, 2009 — Stephanie Cohen, CEO of the health benefits firm Golden & Cohen, was named one of SmartCEO Magazine’s 2010 Smart100 CEOs this week.
“After another competitive year of nominations, the selection committee has chosen Stephanie Cohen to join an elite group of 100 of Greater Washington’s leading CEOs and their organizations,” announced SmartCEO magazine’s Makenna Coyne on December 1. “Combined, this group employs more than 150,000 people, boasts revenues in excess of $9 billion, and has won almost 1,500 business awards. In addition, the group shares a philanthropic spirit by donating time, energy and money to local Washington area charities.”
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RESTON VA, December 4, 2009 — More than 6500 girls in grades 3 to 8 are scheduled to turn out for this Saturday’s 5K Reindeer Romp Fun Run, hosted by Girls on the Run of Northern Virginia. Be there to cheer the kids on at the Reston Town Center on Saturday, December 5, starting at 8:30 a.m.
“We were blown away by the response and support we have gotten for this event and sold out so fast that we actually had to turn some runners away,” explains executive director Catherine Keightley. “I believe that is simply a testimony to the power of this program.”
In fact, more than 3000 girls in nearly 180 schools from all over Northern Virginia have participated for the last 10 weeks in our Girls on the Run program to empower girls with a greater sense of self-awareness, self esteem and healthy living through the power of running.
“This run is the culmination and celebration of their efforts, and pairs the girls with a buddy runner to help them achieve their goals,” Keightley adds.
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Washington DC, December 1, 2009 — The Nov. 30 news website FierceHealthcare.com featured Robin Strongin’s popular health care blog, Disruptive Women in Health Care (www.disruptivewomen.net), noting it was featured as one of “Five Fierce Female Healthcare Bloggers to Watch.”
FierceHealthcare.com reporter Anne Zieger wrote: “This blog is written by dozens of senior female health care professionals, including clinicians, academic researchers, health advocates, management consultants and political insiders.”
Disruptive Women in Health Care should be required reading, Zieger said.
“This blog lives up to its name, offering challenging ideas—and a strong dose of much-needed attitude—on critical topics like medication adherence and health plan design,” the reporter explained.
“There’s also a lot of play given to women’s topics, such as the new breast cancer screening recommendations, which sadly don’t get as much attention in other publications. While nobody’s suggesting that women’s takes on health issues are better than men’s, these contributors are exceptionally passionate in what they have to say, and it’s a pleasure to hear women roar. There’s much to learn here.”
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WASHINGTON DC, December 1, 2009 — Sharon Armstrong and Barbara Mitchell, co-authors of the popular human resources book, The Essential HR Handbook (www.theessentialhrhandbook.com), got word today that their 2008 book is so successful that it will go into its second printing later this month.
Nearly 6000 copies have been sold to date, an impressive amount for a business book, explains the publisher, Career Press. It plans to print 2000 more copies just in time for the holiday rush.
While many of the books are sold at national retail bookstore chains such as Barnes & Noble, the majority of books are sold through Amazon.com. In addition to being available in paperback, the 224-page book is one of fewer than 300,000 titles that were selected to be compatible with Amazon’s Kindle e-book reader.
“We couldn’t be more excited that the book is doing so well,” says Armstrong, who is also the author of Stress-free Performance Appraisals, which is also in its second printing. Her next book, The Essential Performance Review Handbook will be published in the spring of 2010.
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WASHINGTON DC, AUGUST 21, 2009 — Mark your calendar for September 8 at 8 p.m. when the DC-based author events company Hooks Book Events will host an intriguing conversation at DC’s Avalon Theater between New York Times bestselling writer Dan Pink and award-winning science journalists Po Bronson and Ashley Merryman.
The topic of discussion will be Bronson and Merryman’s hot new book NURTURESHOCK, which argues that when it comes to children, we’ve mistaken good intentions for good ideas. “Many of modern society’s strategies for nurturing children are in fact backfiring because key twists in the science have been overlooked,” the authors explain.
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Newark, NJ / Washington DC, July 2009 — In her new book, “Fifty-Two Words My Husband Taught Me: Love, Inspiration and the Constitution,” author and attorney Joy Rodino offers insights into the question, “Why is the Preamble to the Constitution relevant today?”
She accomplishes the task by discussing the life history and lessons learned by her late husband, Congressman Peter Rodino, a 40-year legislator and defender of the Constitution and the Chairman of the House Committee that in July 1974 voted to impeach President Richard Nixon.
“Peter believed the Preamble is our country’s soul, not only projecting a vision of who we are as a people, but also expressing the limitless possibilities of all we can be,” says Joy. “In these troubled times, when nothing is certain, people are searching for meaning in their lives. These 52 words of the Preamble remind us of the importance of upholding our highest ideals, and that there is security in the values and principles inherent in the foundation of our nation.”
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GAITHERSBURG MD, June 2009 — The owners of the health benefits firm Golden & Cohen are pleased to announce that this year, once again, they have made the list of the Top 10 largest health insurance firms in Washington Business Journal’s Book of Lists.
“We are incredibly proud of our accomplishments, as we have built our business brick by brick,” says Stephanie Cohen, CEO of Golden & Cohen. “We want to thank all our loyal clients, many of whom have been with us since our inception. We will continue to work hard everyday to make sure each and every client is receiving world-class service and the best possible insurance strategy for their needs and budget.”
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Newark, NJ / Washington DC, July 2, 2009 — As we celebrate the July 4th holiday, it is the perfect time to ask, “Why is the Preamble to the Constitution relevant today?” For the answer, pick up a copy of “Fifty-Two Words My Husband Taught Me,” by attorney Joy Rodino.
She offers insights through the eyes of her late husband, Congressman Peter Rodino, a 40-year legislator and defender of the Constitution who believed the Preamble is our country’s soul, “not only projecting a vision of who we are as a people, but also expressing the limitless possibilities of all we can be.”
“In these troubled times, when nothing is certain, people are searching for meaning in their lives,” Joy says. “These 52 words of the Preamble remind us of the importance of upholding our highest ideals, and that there is security in the values and principles inherent in the foundation of our nation.”
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GAITHERSBURG MD, June 2009 — The owners of the health benefits firm Golden & Cohen are pleased to announce that this year, once again, they have made the list of the Top 10 largest health insurance firms in Washington Business Journal’s Book of Lists”:http://www.bizjournals.com/.
“We are incredibly proud of our accomplishments, as we have built our business brick by brick,” says Stephanie Cohen, CEO of Golden & Cohen. “We want to thank all our loyal clients, many of whom have been with us since our inception. We will continue to work hard everyday to make sure each and every client is receiving world-class service and the best possible insurance strategy for their needs and budget.”
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YouTube, June 1, 2009 — A Transformational Journey from Gettysburg is the title of the most recent YouTube video release that Inkandescent Public Relations helped create for Steve Wiley’s Lincoln Leadership Institute.
Based on the intensive three-day leadership training program that well-known speaker Wiley has been hosting for years, this video by Inkandescent’s videographer Zach Starr, features insights and lessons from generals, ambassadors, and the other LLI faculty members who each year teach hundreds of managers and executives from top U.S. firms how to be more effective and efficient.
“We use the battle of Gettysburg as a metaphor, but our program is not a just a history lesson,” says Wiley. “We focus on the key things that helped the North secure the win on those critical July days in 1863.”
This is the third video Zach Starr has created for The Lincoln Leadership Institute.
Watch it now on YouTube.
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Join Bernard Wolfe & Associates June 2, 6-8 pm, when the financial planning firm hosts an educational session on income-generating strategies for 2009 and beyond
Chevy Chase, MD, May 26, 2009 — As most people continue to navigate the volatile economic climate, the top-rated financial planning firm Bernard Wolfe & Associates (http://www.bernardwolfe.com) is taking the initiative to educate all investors by hosting informative seminars every other month to teach investors about the new landscape of financial planning.
“I have been in finance business for nearly 30 years, and am committed now more than ever to being a trusted advisor to all of our current and potential clients who might need to rethink their current financial strategies,” says Bernard Wolfe, a Certified Financial Planner, Certified Divorce Financial Analyst (CDFA), and one of the first members of the Registry of Financial Planners in the Washington DC area.
What makes Wolfe’s firm stand out from the rest, he believes, is that he operates from a strategy he learned when he played for the National Hockey League’s Washington Capitals for nearly five seasons.
“As Wayne Gretzky used to say, ‘a good hockey player plays where the puck is, a great hockey player plays to where the puck is going to be,’” says Wolfe, who was named the Rookie of the Year, Most Valuable Player, Athlete of the Year, and All Canadian by his alma mater, Sir George Williams University in Montreal. “That metaphor couldn’t be more appropriate than it is in this current economic crisis. What we try to do in our business is exactly what Gretzky spoke about in hockey. We try to anticipate how best to situate our clients and not rely on what worked over the last 20-30 years, but what will work today and tomorrow.”
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In the News: Maimah Karmo Speaks at Press Conference Along with Congresswoman Debbie Wasserman Schultz in Support of EARLY Act
March 23, 2009, Washington, DC — At a press conference in the Capitol building today, Rep. Debbie Wasserman Schultz (FL-20) was joined by Sen. Amy Klobuchar (MN), to announce legislation they will introduce to highlight the breast cancer risks facing young women under the age of 40 to empower these women with the tools they need to prevent and fight this deadly disease.
They were joined by Rep. Melissa Bean (IL-8) as well as local cancer survivor Maimah Karmo, Executive Director of the Tigerlily Foundation, and Dr. Sandra
Swain the medical director of the Cancer Institute at Washington Hospital Center.
“I found my cancer early because of knowledge and awareness,” said Rep. Wasserman Schultz. “I knew that I should perform breast self-exams, and I was aware of what my body was supposed to feel like. We need to ensure that every young woman in America can rely on more than luck because their survival depends on it.”
“It is critical that we support the EARLY Act and get this legislation passed,” said Ms. Karmo. “There are over a quarter million women living in the United States today who are diagnosed with breast cancer under 40. These women are not just statistics, they’re heart beats. They need education, they need to be aware, and they need hands on support.”
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GLADWYNE PA, March 17, 2009 — The downturn in the economy has taken its toll on The Delaware Market House, say owners Kim and Edgar Alvarez, who will be closing their Gladwyne gourmet store on Saturday, March 21. “With the increase of food costs and the decline in revenue, the market has been unable to keep up with the drastic changes in this tumultuous economic time,” says Chef Kim. “We will officially close our doors at 5pm.” The couple admits closing the store is like losing a dear friend. “We thank all of our customers for the support they have showered on us since we bought the store in 2004,” Kim says. “We’ve had a wonderful time cooking for you, talking with you, and having you as a part of our Delaware Market House family. Please stay in touch.”
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WASHINGtON BUSINESS JOURNAL, March 13, 2009 — Layoffs are never pleasant and often scary, but if you stay upbeat, make a plan and get busy, this seismic shift could help push your career in a better direction, human resources training and consulting expert Sharon Armstrong explained to Washington Business Journal reporter Jennifer Nycz-Conner in a feature that appeared today on pages 26-27. Following are tips that Armstrong offered to help you bounce back.
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Gettysburg PA, February 24, 2009 — The Lincoln Leadership Institute at Gettysburg launched a special YouTube video this week to celebrate the move into its new offices in the historic David Wills House — the location where the 16th president spent the night before reciting the historic Gettysburg Address. “We are thrilled to have our headquarters in this beautifully restored historic landmark,” says Steven B. Wiley, president of the Lincoln Leadership Institute at Gettysburg, who spoke at the opening luncheon prior official ribbon cutting for the museum.
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Washington DC, January 11, 2009 — Why do you fall in love with one person rather than another? That’s the question biological anthropologist Helen Fisher will address one month from today when she speaks about her new book “WHY HIM? WHY HER?” at the National Press Club in Washington, D.C. on Feb. 11 at 6pm.
Dr. Fisher’s new book — the fifth from the world-renown Research Professor and member of the Center for Human Evolutionary Studies in the Department of Anthropology at Rutgers University — stems from her current work as Scientific Advisor to the Internet dating site, Chemistry.com, a subsidiary of Match.com. Her data and ideas are based on her analysis of patterns of attraction among 28,000 men and women, as well as data from genetics, neurochemistry and personality studies.
Dr. Fisher has developed a personality test that reveals some of the basic biological aspects of who you are, your temperament. And using data from her new book, “WHY HIM? WHY HER?” she discusses four “natural” personality styles that stem, respectively, from activity in the neural systems for dopamine, serotonin, testosterone and estrogen/oxytocin.
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Washington DC, January 4, 2009 — Anyone who understands the importance of micro-lending as a means to end global poverty will want to join Hooks Book Events when it hosts a special event with Nobel Peace Prize Winner Dr. Muhammad Yunus Feb. 4 at 7 p.m. on at the Lisner Auditorium on the campus of the George Washington University in Washington, D.C.
The Grameen Bank founder and managing director will be speaking about his latest book, “Creating a World Without Poverty,” which outlines his vision for a new business model that combines the power of free markets with the quest for a more humane world. He’ll share the inspiring stories of companies that are doing this work today.
This event is open to the public. A portion of proceeds from book sales will benefit the Grameen Foundation. Tickets to event are $25 and can be purchased through Ticketmaster. For more information visit www.hooksbookevents.com.
About Dr. Muhammad Yunus
A native of Bangladesh, Dr. Yunus was educated at Dhaka University and was awarded a Fulbright scholarship to study economics at Vanderbilt University. In 1972, he became head of the economics department at Chittagong University. He is the founder and managing director of Grameen Bank, a pioneer of microcredit, an economic movement that has helped lift millions of families around the world out of poverty. Yunus and Grameen Bank are winners of the 2006 Nobel Peace Prize.
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PRESS RELEASE
WASHINGTON, DC, January 1, 2009 — Insight into how her three books have helped HR expert Sharon Armstrong’s business is featured in a new book released this month entitled, “42 Rules™ for Driving Success With Books,” by Mitchell Levy, publisher of Happy About, a quick2publish book publisher based in Southern California.
“The authors in this book wrote content that allowed them to demonstrate innovation, share their marketing strategy, improve client retention, and share tricks and techniques on using a tool or service,” Levy explains. “The fact that they put this content in a book gave their ideas weight and increased their credibility and reputation. Having the books show up on Amazon, BN.com and other bookstores as well as personally delivering their books to clients/prospects really helped to drive the impact of their message.”
Armstrong is the author of three books: The Essential HR Handbook, 2007, Stress-Free Performance Appraisals, and Healing the Canine Within. For Levy’s book, she contributed the text for Chapter 25: Get Immediate Credibilty.
She writes: “I hadn’t planned on writing ‘Stress-Free Performance Appraisals’ back in 2002. But when an agent at Career Press read my first book … she liked it, and thought I could write another one for her. The next one was for HR professionals, and right up my alley … “
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Gettysburg, PA, November 18, 2008 — CEO Steve Smith and his team of executives graduated last month from the three-day Transformational Journey from Gettysburg, a leadership training program designed by nationally-renown motivational speaker Steven B. Wiley, president of the Lincoln Leadership Institute at Gettysburg.
“Part of being a good leader is listening and learning from other Leaders,” realizes Smith, who has participated in Wiley’s Transformational Journey three times in the last several years. “My company, Charlotte Valve and Fitting Company, is a distributor of Swagelok, and we are always learning from the experience of the leaders at Swagelok. They challenged us to improve our leadership skills and management skills to become an industry leading employer, and Steve Wiley’s program fits in perfectly with our goals.”
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Washington DC, November 8, 2008 — Inkandescent Public Relations, a new Northern Virginia PR / publications / media relations / marketing firm that helps small businesses get the visibility they need, launched it’s new website today: www.inkandescentpr.com.
Journalist Hope Katz Gibbs founded the company in 2008, and is excited to get the word out about her growing agency.
“Like the company’s name suggests, our goal is to make our clients shine,,” says Hope, whose clients to date include authors and chefs, national speakers, leadership and HR experts, health care professionals, and school districts, among others. “We accomplish that with the help of our ur award-winning team — including award-winnng illustrator and designer Michael Gibbs, photographer Steve Barrett, web developer Max Kukoy, videographer Zach Starr, and book editor Kristin Nauth.”
Hope says her ideal client is an entrepreneur who is an expert is their field that is looking for bold, exciting ways to get the word out about his or her company, and isn’t afraid of being in the limelight. “We then wrap our creative ideas around their goals, and help them get to where they want to go in terms of media outreach , the speaker’s circuit, books, events, and more.”
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New family-friendly, family-owned Italian restaurant opening in Del Ray
Alexandria, VA, April 1, 2008 — If you love Northern Italian cuisine, get your taste buds primed for La Strada, a new restaurant opening this month in the heart of Del Ray.
The executive chef is Stephen Scott, the former maestro of the kitchen at such D.C. area dining icons as Zola, Argia’s, Primi Piati, Galileo, and I Matti. His parents Stephen and Diana, and sisters Courtney and Kristen, will be managing the restaurant.
Stephen’s grandmother, Argia Balboni, knew early in Stephen’s life that he was destined to become a chef. As a little boy, he would sit in her kitchen every Sunday and watch her fix the traditional weekend brunch: a roast of beef, braised chicken, Italian meatballs and handmade tortellini.
Also special was Argia herself, who emigrated to the U.S. from Italy in 1917. Putting family and good food first was always her priority. In fact, most of the ingredients for the family feast came from her garden — a giant yard in suburban Boston.
“Argia taught me the essence of Italian cooking, and it makes me proud to carry on her traditions in my restaurants,” Stephen says today, noting that La Strada is certainly about “la familia” —but not just because it’s family owned.
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Washington DC, September 8, 2008 — In 14th-century England, masons, carpenters, leather workers, and other skilled craftsmen organized themselves into guildsAithe first unions that were used to improve their work conditions. With the Industrial Revolution came divisions of labor, negotiable wages and hours, and challenging work conditions, and the owner was replaced by a new character, the boss, who was solely focused on getting the job done fast and right.
Conflict ensued and so the human resources industry was born to help set things straight, explain authors Sharon Armstrong and Barbara Mitchell in the introduction to their new book, The Essential HR Handbook: A Quick and Handy Resource for Any Manager or HR Professional.
This 250-page reference guide, published in the fall of 2008 by Career Press, is a must-have for everyone who deals with employees on a daily basis, believe Mitchell and Armstrong. They wrote the book because, as human resource professionals with decades of experience, they wanted to shed light on the issues that keep managers up at night.
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Gladwyne PA, April 15, 2008 — Delaware Market House was chosen from a list of a dozen Main Line catering companies to prepare a feast for the Hillary Clinton fundraiser held April 11 in Penn Valley.
Chef Kim Alvarez got the call a few weeks ago from Marjie Katz, co-chairman of the fundraiser.
“We picked the Delaware Market House to cater this important event because of its excellent reputation for serving delicious food, and also for being an incredibly easy and enjoyable company to work with,” says Katz, who worked with Chefs Kim and Edgar Alvarez to choose the menu.
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City of Fairfax, VA, July 2007 —School Board Chairman Janice Miller got the good news on June 18 that, for the second time, the City Schools Close-Up newsletter has won an Award of Excellence from the National Schools Public Relations Association (www.NSPRA.org).
There were 1121 entries in this year’s contest, and only 125 publications from school districts around the country received this prestigious honor, Miller explains.
The issues submitted for consideration included the May-June 2006 cover story featuring Fairfax High’s graduation speaker Colin Powell, as well as four cover stories that were part of a series entitled “Building Blocks: Insights Into Education K-12.”
“We knew we had a great story to tell when General Powell spoke at graduation last year, but I believe the reason we on this award is due to the Building Blocks series that we published from November 2006 to June 2007,” Miller explains. “Our editor, Hope Gibbs, interviewed more than a dozen teachers, and in the articles they explained to our readers exactly what kids need to know by the end of each grade.”
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Washington DC, July 2, 2008 — What are guys’ lives like today? What is important to them and how can we better relate to them? That was what Spike TV asked the Washington DC-based futurist research and consulting firm Social Technologies to help the network find out.
As the home of everything “men,” Spike TV commissioned the study to gain a deeper understanding of the many facets of men, according to Kimberly Maxwell, senior director of brand and consumer research.
“We wanted to check the pulse of American guys to be better able to understand their lifestyles, their daily habits, and values,” she says, noting that the research builds upon Spike’s 2004 “Guy’s State of the Union,” which delivered a wide-ranging overview of guy’s lives.
Maxwell worked with Social Technologies’ senior analyst Chris Carbone (pictured above) to investigate how men aged 18 to 49 feel about fatherhood and family, politics, relationships and women, role models, work and stress, technology, and more.
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Washington DC, June 28, 2008 — Consumers have long hoped that medical and pharmacological research would lead to a so-called “fat pill,” an easy-to-use pharmaceutical answer to the growing scourge of obesity.
Social Technologies’ analyst Christopher Kent recently considered this possibility as part of our series on discontinuities (those sudden, sharp breaks that can strike consumers, business sectors, nations, or the world with disruptive force).
“The ideal solution would allow consumers to continue their regular eating and lifestyle behaviors without gaining weight,” Kent explains, noting two drugs in development, Rimonabant and Alli, offer some benefits of an anti-obesity pill, but neither is 100% effective–and both may have serious side effects.
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Herndon VA, October 1, 2008 — Leadership development expert Alice Waagen, PhD, will be a featured speaker at the Women Entrepreneurs’ Expo in Springfield, VA on Oct. 24, and will present a workshop on “Managing Growth: Knowing when and how to hire help.”
“Like many business owners, I’ve been faced with the challenge of wanting to increase revenue—but not knowing exactly how I’d pay for the additional help needed to grow my company,” explains Waagen, owner of Workforce Learning,
LLC. “Rather than pull anyone on as an employee, I have contracted with nearly a dozen professionals who help me with sales and development, PR and marketing, tech support, and finance and legal issues. Their work has freed me to up to do what I do best — conduct intensive workshops that provide managers and C-level executives with the skills and knowledge they need to build a more productive work environment.”
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March 15, 2007, Washington, DC — “There has perhaps never been a time in human history when strategic foresight is more needed,” says futurist Andy Hines in the introduction to his new book, Thinking about the Future: Guidelines for Strategic Foresight (Social Technologies, February 2007).
Precious little guidance is available for executives, analysts, and educators seeking the best way to plan and prepare for the future. That is why Hines and co-editor Peter Bishop put together the 231-page paperback, which distills the expertise of 36 world-renowned futurists into an easily scannable guidebook.
What is strategic foresight?
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