Cindy Seip, Director of Book Design

Born with a crayon in one hand and a camera in the other, Cindy Seip has never ventured far from her creative instincts. Through the years, her creative side took hairpin turns but always finished with a checkered flag.



As an “A+” student in art, it was her 12th-grade art teacher, Mr. Popovitch, that set her on a professional course in design, introducing her to the Ft. Lauderdale Art Institute. There, she would earn her degree in Advertising Design.



She began her career at the Miami Herald Tropic Magazine and later started her own design + underwater portrait photography business.

 Over the years, Seip has amassed an impressive client list with some high-profile names like Sony, Nasdaq, Ericsson, Blue Cross Blue Shield, AvMed, Miami International Book Fair, Breakthrough Miami, and many more. Her accolades reflect her keen eye for design.

Seip resides in sunny Miami with her husband, Miami Herald Photojournalist, Al Diaz, two great kids, and a cute Wheaten Terrier named Amanda Bubbles.

Tip 11: Get a fix on your spouse's finances—before you say, "I do"

Discussing financial matters can be stressful for couples. It pulls up a lot of emotional baggage and fear, and may shine a light on fundamental differences that the couple isn’t aware of.

Hard as this conversation is, the key is to a happy marriage is to address money issues long before a conflict, or financial crisis, emerges.

Here are three things you should know the money habits of your partner—before you marry.

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Tip 12: Plan for your child’s college education by the time they turn 1

Even if you already have a 529 plan, you may want to consider establishing a Coverdell Education Savings Account.

It is one of the best-kept secrets and often overlooked when establishing a college savings plan. Investors have more flexibility and control of the investments—they can select any qualifying investment, including certificates of deposit, mutual funds, and tech stocks.

To invest in a Coverdell though, you have to meet the income guidelines: a maximum of $110,000 in modified adjusted gross income for single filers, and $220,000 for married filers.

Parents can make annual after-tax contributions of up to $2,000 per year per child, and the money can be devoted not only to college costs, but also to primary and secondary education. Earnings are tax-free, provided that the money is used for qualified education-related expenses.

Prior to establishing a Coverdell ESA, there are important considerations to address.

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Angie Leon, Intern 2014

Angie Leon is a junior at Washington Lee high school. “I have a passion for animals and I’m interested in becoming a veterinarian when I’m older,” she says. “I also love learning sign language and new ways to communicate.” Angie joined the Inkandescent Intern team in January 2014.

 

Roxanne Rukowicz Ladd, founder, Behind the Scenes Events

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"Quliters" Gives Color a Brighter Meaning

January 2014, Be Inkandescent magazine — “Every quilt tells a story,” says Jo Packham, author of Quilters, a compilation of the personal experiences of 20 artisans who share their love of textile art.

They open their studios to Packham and photographer Ryne Hazen, to share their love for the creative process of sewing quilts. Plus, readers have access to 80 online quilt patterns to download.

Packham, quoting “The Quilts of Gee’s Band,” says: “Quilting is a white woman’s way of singing the blues.” She knows of what she speaks.

“My practical, patient, and thrifty mother taught me how to sew,” explains Packham. “She showed me how to create a pattern for whatever I either wanted or believed that I needed, and she persistently taught me the lessons of fine handwork. That meant, and still means, plaids perfectly matching at the seams, straight stitching lines, and a back as beautiful as the front—with no exceptions made for haste and no less-than-perfect craftsmanship.

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Certified Financial Planner Bryan Beatty Featured in Article: "7 Smart Ways to Work With Next-Gen Clients"

Jan. 1, FinancialPlanning.com — “Planning for a child’s education is a common goal for advisory clients. But beyond ensuring that a family can cover increasingly expensive college costs, how else can advisors aid their clients’ offspring?” writes reporter Joseph Lisanti.

“Some parents look to a trusted planner to teach younger children about money; others want help for adult children. Advisors, meanwhile, are often eager to develop new relationships with clients’ kids to keep oversight of family assets after a parent’s death.”

In this article he interviews CFP Bryan Beatty, a partner at the Northern VA firm Egan, Berger & Weiner, LLC.

Beatty explains: “Planners must also understand family dynamics, and it’s a very delicate thing. You have to tread lightly and know when you can push and when you can’t. So planners approach the question of helping the next generation in a variety of ways.”

Here are some ideas that can work in your practice.

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Do You Love Your Boss?

January 2014, Be Inkandescent magazine — “I love my job, but my manager is a jerk.”

Is that something you’ve said, thought, or felt? If so, you aren’t alone.

Here’s the flip side of the story.

All of the managers I have ever known have said that they want to work with the best possible employees. While I don’t doubt that they mean what they say, it takes skill and work to hire the best and to manage them to reach their highest potential.

This is why.

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Rita Cheng Launches New Financial Planning Firm: Blue Ocean Global

January 2014, Be Inkandescent magazine — Experienced industry leaders Marguerita M. Cheng, CFP® and Sameer S. Somal, CFA, CFP® are proud to announce the launch of their new firm, Blue Ocean Global Wealth, provides corporations and institutions with portfolio construction, investment due diligence, and risk-management consulting services.

The firm also delivers comprehensive financial planning and wealth management solutions to families, entrepreneurs, and executives.

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Speaking Topics: Barbara Mitchell's Hiring Rules

10 Tips for Making a “Sweat-Free” Hire

You know you need to hire someone to make your company or department more efficient and effective. But you want that person to be the right fit. You want someone who will be happy in their new job. And who will fit in with the corporate culture. It’s not an easy task.

In this speech: Mitchell offers 10 tips to help you hire well and to make the process as stress-free and enjoyable as possible. After all, that’s the point, right? Click here to read the list.

How to Create Wellness Programs in Today’s Workplace

In Chapter 29 of her latest book, The Big Book of HR, Mitchell talks about risk management. What better way to avoid risk than to incorporate wellness programs in today’s workplace? Indeed, many organizations already provide employee wellness programs, including nutrition and weight control, smoking cessation, stress reduction, and fitness. These programs yield healthier and more productive employees, which translates into savings on health insurance for the employer and the employee.

In this speech: Mitchell asks what else pays off? Motivating employees, and their family members, through information and incentives that encourage them to participate in wellness programs. Read more here.

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Andy Hines' Speaking Topics

ConsumerShift: How Changing Values Are Reshaping the Consumer Landscape

The old approaches to consumer understanding no longer work. This presentation explores broad-scale patterns in changing values that will reshape the consumer landscape over the next decade. It introduces the New Dimensions of Consumer Life model to help systematically sort out and categorize the myriad influences on consumer decision-making and behavior. It concludes that values, defined as an individual view about what is most important in life that in turn guides decision-making and behavior, is the single best predictor for gaining insight into how consumers may change in the future.

Learn more here about ConsumerShift.

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Praise for Andy Hines

Roberta Shaffer, Law Librarian, Library of Congress
“Andy’s techniques are powerful and can be applied to so many sectors,” she says. “His presentation and delivery are so easy to understand and digest that I knew the audience would benefit. I have heard him speak several times before, and I never grow tired of what he has to say. His speech certainly helped us bring all of the issues facing our industry to the fore. His discussion regarding thinking about the future, and viewing the problem as a futurist would, enabled us to consider how we might position ourselves for continued success.”

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Speaking Topics for Tara Sheahan

Conscious Leadership is an Inside Job

Leaders have an extraordinary ripple affect. We have the power to inspire greatness at home and in our workplace, by first inspiring it within ourselves. This can only occur through inner awareness of thoughts and beliefs that drive us every day. They can be fear-based or love-based. Right now, for example, what thoughts are driving YOU?

By tapping into our innate emotional intelligence, understanding the nature of the mind and it’s ‘patterns’ and ‘conditioning,’ we can release old beliefs that no longer serve us. Becoming conscious isn’t about changing who we are, it’s to better understand ourselves through self-acceptance and compassion. It’s to feel comfortable with ‘me,’ so others can do the same.

The result? Discovering that work IS play, with success and prosperity as a natural byproduct. Being inspired everyday becomes easier, as we choose the activities, people, and situations that lift us up. And relationship challenges are a golden opportunity to deepen our connection with those we love…and those that can be hard to love. CGL believes that it’s about the commitment to grow that makes a truly conscious leader.

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Future Rules: Derek Woodgate's Speaking Topics

Future Flow: The Age of Upheaval—How will fundamental economic transformation reset the “American Dream”?

Despite recent improvements, according to two recent polls, two‐thirds of US consumers believe the future will be worse for their children and grandchildren, and 68 percent believe the worst is yet to come, when asked about the economy. The recent economic meltdown has raised concerns not only about the questionable trading behavior of a section of the financial services industry, but moreover whether the whole premise of the “American Dream,”—with its promise of trickle-down economics, upward mobility, and a strong middle class—is still plausible.

Failing education in math and the sciences, and high unemployment and shortage of loans, are hindering innovation, an area in which the US has dominated for some time. While the US continues to lead in GDP generation, the “public discovery” of America’s “third world” and the fact that 46 million of its people live in poverty has tempered the public’s belief and trust in the country’s future.

This presentation delivers a sense of hope based on the slogan: The New American Dream—Fairness, sustainable living, and the pursuit of happiness. In the presentation, Woodgate proposes critical future leverage points, as well as ways to kick-start the middle class, upward mobility, and the US economy. He considers the positive impact that can be gained from the dramatic changes in demographics, community, workforce, infrastructure, energy, sustainability, new technologies, and urban development. The presentation pushes the reset button for a magnificent new America with a new set of societal and economic values.

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Praise for Derek Woodgate

James L. Martin, Sr. VP
Incite Director, GSD&M
“Derek is an engaging, interesting, and involved presenter—no matter what the subject matter he is talking about. Whenever I hire him to be a keynote, sit on a panel, or conduct a workshop, I can always count on Derek to bring a unique perspective and expansive thinking to the event.”

Ashley Smith, Director of Innovation Strategy, Philips Electronics, Amsterdam, Netherlands
“Even within the field of ‘Futurology’, Derek blew us away with quantity and quality of trends and innovations he is tracking. The true secret of his success, of course, is his ability to link these marvels to the business issues that we were facing right now.”

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Yvette's Speaking Topics

Five Trend Clusters Around the Future of Talent and Learning

In this keynote, Salvatico shares how managing talent in these “postnormal” times requires new approaches and mindsets. Trends in society, technology, and the economy are all converging in unexpected ways, forever changing the way people view work. The organizations and institutions that anticipate this value shift and make the appropriate course adjustments will be positioned to profit from the opportunities that result.

Those that remain tied to current business practices will likely fail. Using Strategic Foresight tools and methodologies, Salvatico has created a glimpse into the future of talent much clearer than we could get from any crystal ball. This view is the result of Kedge’s environmental scanning analysis and is presented in five trend clusters.

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Praise for Yvette Montero Salvatico

Richard Ramsey, Global HR Executive with Experience in Digital and Physical Media Distribution, Consumer Products, and Hospitality, Global Project Lead at Walt Disney International

“If you are trying to make sense of the future, find innovative solutions and opportunities, and take action to position your organization not just for survival but growth, then hire Yvette Montero Salvatico,” Ramsey says. “Her work is transformative and energizing, yet anchored in tools and processes that should satisfy the most ardent pragmatist. They will help you to THINK BIG and DO BIG. I recently watched her present to a large crowd of process oriented system professionals who went from sitting back in their chairs with crossed arms to leaning across the table while shouting about replacing themselves with bio-engineered databots. If you are ready to challenge your ideas about the future and your opportunity to prepare for it, she’s the futurist who can take you there.”

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Praise for Cindy Frewen Wuellner

Lats Latvis, President, National Association of Women Business Owners, San Francisco Chapter
“Dr. Frewen has little herd instinct, and is the architect of an entirely different and fresh approach toward reaching and inspiring people she has never met before, and in this case, all of whom exited her seminar feeling rejuvenated and bonded to one another from that point on. It was a break from the maddening crowd; a gift. We are the beneficiaries of, “The Frewen Influence,” open and willing to consider alternative routes for new business strategies in order to build better organizations.”

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Gina Schaefer's Speeches

  • From Software to Hardware: By following her gut, Gina Schaefer went from translating tech-speak into Portuguese for IBM to owning 9 ACE Hardware stores in DC and Baltimore. And, she met her husband and business partner in the process. In this speech, Gina shares insights into how you can let intuition be your guide, too.
  • Grab Your Drill, Ladies. It’s time to do business: The cliche of making it in a man’s world, unfortunately, is still true in male-dominated industries like hardware. Although there are plenty of women who own stores in the ACE Hardware cooperative, they are still the minority of the company based in Oak Brook, Illinois that generated more than $3.5 billion last year. If Gina has her way, that trend will change in 2014 and beyond. In this speech, she explains how.
  • Buying Local Isn’t a Slogan—It’s the Future: The resurgence of mom and pop shops is happening across America for good reason. It’s easier, cheaper, and important for the environment and economy to shop locally. “Retail stores rely on the folks in the neighborhood to support them, which is good for the entire community,” Gina insists. In this speech, she takes a deep dive into the trends and economics.

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Carol Goman Tips Us Off to How to Spot a Liar at Work on Inkandescent Radio

Carol Kinsey Goman, PhD, is an international keynote speaker specializing in leadership and nonverbal communication. She coaches executives, female leaders, salespeople, and change-agents to build strong and productive business relationships by projecting confidence, credibility, caring, and charisma.

A frequent presenter for The Conference Board, The Executive Forum, and the International Association of Business Communicators, her list of clients also includes more than 100 organizations in 24 countries — corporate giants such as Consolidated Edison, 3M, and PepsiCo.

Additionally, Carol is an author whose most recent books are: “The Silent Language of Leaders: How Body Language Can Help—or Hurt—How You Lead,” and, “The Truth About Lies in the Workplace: How to Spot Liars and What to Do about Them.”

So it was a pleasure to interview this dynamic woman for the Truly Amazing Women Radio Show about her fascinating 7 Tips for Spotting Liars at Work.

You’ll learn:

  • Why stress is the most powerful “lying” signal
  • Why the eyes never lie
  • What the tone of a voice means about telling the truth
  • And, how to spot “undercover” emotions

Click here to download the podcast today.

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Tom Shroder's Speaking Topics

Old Souls: Compelling evidence from children who claim to remember previous lives based and Tom Shroder’s travels with past life researcher Ian Stevenson

All across the globe, small children spontaneously speak of previous lives, beg to be taken “home,” pine for mothers and husbands and mistresses from another life, and know things that there seems to be no normal way for them to know. From the moment these children can talk, they speak of people and events from the past — not vague stories of centuries ago, but details of specific, identifiable individuals who may have died just months, weeks, or even hours before the birth of the child in question.

For 40 years, Dr. Ian Stevenson traveled the world from Lebanon to India to suburban Virginia investigating and documenting more than two thousand of these past life memory cases. Shroder, the first journalist to have the privilege of accompanying Dr. Stevenson in his fieldwork, brought his essentially unknown work to worldwide attention.

In the book, Shroder follows Stevenson into the lives of children and families touched by this phenomenon, changing from skeptic to believer as he comes face-to-face with concrete evidence he cannot discount in this spellbinding and true story.

In this speech, Shroder discusses his research and findings. The conversation that ensues is always passionate and fascinating.

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Praise for Tom Shroder

Of Tom’s editing, Pulitzer prize-winning columnist and Author Dave Barry says: “Tom Shroder is the best in the business – the rare editor who has the analytical skills to see what needs to be done, and the writing ability to show you, when necessary, exactly how to do it. He is especially good at finding the flaws in long, complex pieces, and getting writers to perform at the highest level they’re capable of. I’d trust him with anything I’ve written.”

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Carol Kinsey Goman's Speaking Topics

The Silent Language of Leaders

In this speech you’ll learn:

  • Two sets of nonverbal signals people look for in leaders – and the circumstances that make one more effective than the other.
  • Body language strategies for collaboration, change management, negotiation, and working with cross-cultural teams.
  • How to read the body language of your team members, to find out what they really think.

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Praise for Carol Kinsey Goman

Lee Hornick, Conference Coordinator, The Conference Board
The all-time greatest speaker I have ever worked with. I’ve worked with Carol numerous times over a 15-year period. She has an incredible rapport and ability to connect with the audience. I’ve seen her present to an audience of CEOs and totally blow them away. Her material is always original and fresh, and she knows it like a book.


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Speaking Topics for Kristine Carlson

  • Mothering with the Greatest Joy. Based on her newest book, “Don’t Sweat the Small Stuff for Moms,” which has sold more than 1 million copies, this speech helps the audience consider simple ways to stress less and enjoy their families more.
  • Working Happy: Responding to demands with resiliency. Based on the book she wrote with her husband, Dr. Richard Carlson, “Don’t Sweat the Small Stuff at Work,” this speech teaches audiences a series of simple ways to minimize stress and conflict while bringing out the best in yourself and others.
  • Living the Big Stuff: How to heal through loss and return to joy. Based on her book, “Heartbroken Open,” which is about learning to survive and thrive after the death of her husband, author Dr. Richard Carlson, in 2006, she outlines the four principles she used to cope.
  • The Meaning of Womanhood. Based on her book, “Don’t Sweat the Small Stuff for Women” this speech discusses practical ways to do what matters most, and how to find time for you.

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Speaking Topics: Cindy Frewen on Cities of the Future and more

DESIGN THINKING

Design in the Age of Smart Machines

After a decade of woeful economic conditions, a future golden age is on the horizon. Integrated technologies will make buildings interact with us, even adapt and grow. They’ll be disposable, portable, recyclable, assembled, and temporary with virtual, augmented, and physical layers. How will architect’s roles change and what can we do to be ready and take advantage now? Furthermore, Generation Flux will live in a hybrid reality of ubiquitous computing. How can buildings learn to talk, adapt, and shape future experiences?

Design Futures

Design futures marries futures methods and design thinking in order to materialize speculative future worlds. Futurists are moving beyond traditional tools to create more vivid, lived in, world building scenarios. Rather than just narratives, these stories are told with images, videos, and sounds and in the future tactile and spatial experiences. You will in effect see possible design futures, and participate in shaping the design. In creating multi-sensory, multi-dimensional futures, you can explore more deeply the intentions and implications of future alternatives. Participants will learn the theory, see examples, and practice creating or assembling thumbnail images of futures artifacts to imagine future worlds. Participants will learn what design futures are, how they differ from traditional scenarios and design fictions, how to create design futures, the basics of design futures workshop facilitation, the characteristics of excellent design futures, and examples from videos and illustrations. Plus they will do speedy thumbnail sketches freehand or using prefab elements.

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From Miss DC to the Newseum: Sonya Gavankar on Having It All

Since all of the members of our Inkandescent team are journalists, we have been wanting to launch a Journalists column for ages. We jumped on the opportunity after meeting Sonya Gavankar, a TV personality who has been seen hosting programs on PBS, BGTV, and MHz Networks.

Her broadcasting career has spanned diverse programming from international food shows to hard news. And her career began on the other side of the camera—when in 1997 she was crowned Miss DC. She was 20, and a student at American University. Although she didn’t go on to win the Miss America crown, she finished her education and used her wit, smarts, and talent to land a position at DC’s prestigious Newseum, a 250,000- square-foot space filled with exhibits and interactive programming.

So we thought it appropriate to interview her in the broadcasting studio of the Newseum, where she makes the movies that showcase the exhibits of the country’s top news events covered by the press.

Being the journalists that we are, let’s get down to the questions.

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Research: The Road to Action

June 2013, Be Inkandescent magazine — Teaching children how to research is a critical skill that can start early and will serve them for a lifetime. In today’s world, where so much information is readily available at our fingertips, it is never too early to begin to teach children how to search with a “critical eye.”

Opportunities to conduct in-depth research allow children to discover and explore a wide range of topics that connect to personal interests and encourage inquiring minds. As they search for knowledge and data about topics that are connected to real-world issues, personal interests, and relevant concerns, children learn the value of searching for information through a wide variety of resources.

They also discover and practice investigative and formal research techniques that train them to develop abstract ideas, use inductive thinking, see connections, and solve problems.

The research process itself teaches them to organize, apply, and evaluate information and data that they can collect from multiple sources and then use that information for a project, a purchase, a personal goal, or to help solve a real-world problem.

In order to strengthen and refine their thinking and communication skills, children need opportunities to explore topics they are interested in and share what they learn with others.

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What are the Four Most Dangerous Words? Certified Financial Planner Howard Pressman Explains

December 23, 2013, News Channel 8 — Certified Financial Planner Howard Pressman had a college professor who made a big impact when he explained the four most dangerous words when it comes to planning for retirement: “This time it’s different.”

“As investors, it’s important to keep our eyes on our goals,” Pressman explains. “If your goals are one year away or two years away, you would be right to be concerned about what’s going on today. You also shouldn’t have money set aside for this goal invested in volatile investments. On the other hand, if your goals are 10 or more years away, don’t be intimidated by today’s “earth shattering” headlines, and don’t make long-term decisions based on short-term events. It’s really not that different at all—it’s just more recent.”

He shared more of this thoughts with Let’s Talk Live reporter Angela Stribling. Click here to watch the segment. For more information on Pressman’s insights, click here.

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What Does Futurist Andy Hines Forecast for 2013 and Beyond?

Andy has also authored dozens of articles, speeches, and workshops, including the 2003 Emerald Literati Awards’ Outstanding Paper accolade for best article published in Foresight for “An Audit for Organizational Futurists” and the 2008 award for “Scenarios: The State of the Art.”

Most recently, he appeared on KRIV-26 News talking about the future of libraries and the CBS “Early Show,” to talk about an MTV-commissioned study: “The Future of the Youth Happiness.”

In this episode we talked to Andy about:

  • What it means to be a futurist
  • His popular book, ConsumerShift, and what the future of consumerism looks like
  • The study he did for MTV about the future of youth happiness
  • The future studies program at the University of Houston: Who attends, what he teaches, and what kind of jobs are out there for futurists
  • His previous work at Kellogg, and type of work a futurist does for large corporations
  • His own plans for the future

Download our podcast interview with Andy Hines here.

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Is Hardware Just for Boys? No way, says ACE's Shining Star Gina Schaefer on Inkandescent Radio

Owning a string of hardware stores in downtown Washington, D.C., isn’t what you’d expect Gina Schaefer to say she does for a living when you meet the perky, petite 40something.

But she and husband Marc Friedman proudly stand at the helm of a $19 million company they founded in 2002, which owns and manages 9 ACE Hardware locations in DC and Baltimore.

Why did a woman who graduated with a degree in political science, and worked for a few years at the Children’s Defense Fund, get into the hardware business? “We were young and dumb,” told me when we first met. But the real answer is more likely equal parts necessity, opportunity, humility — and true grit.

We’ll asked 10 questions to this Truly Amazing Woman about her career, her lessons learned, and advice she has for other women who are making strides and changing lives, including:

  • How does she work so well with her husband Marc
  • How she handles being a powerful woman in a traditionally-male dominated, masculine industry like hardware
  • What part of her business is she most passionate about
  • What aspect of her career tested her the most
  • And what was a major crossroads—and how did she handle it?

Click here to download the podcast.

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The DCJCC's Theater J announce the world premiere production of Our Suburb, a new play by Darrah Cloud

The DCJCC’s Theater J announces the world premiere production of Our Suburb, a new play by Darrah Cloud. An homage to the classic American play Our Town by Thornton Wilder, Our Suburb opens with two families preparing for Christmas and Hanukkah, and two teenagers fall into an interfaith romance. Drawing a sometimes warm, sometimes stark, unyieldingly honest portrait of love and family, the play, which updates its setting from Grovers Corner New Hampshire to Skokie, Illinois circa 1977, is set against the threat of a familiar yet surprising enemy.

Our Suburb will be brought to life by director Judith Ivey, four-time Tony Award-nominee (most recently in 2013 for The Heiress) and two-time winner for her performances in Steaming and Hurlyburly. Ivey’s extensive directing resume includes credits at Second Stage in New York, Pasadena Playhouse, the Cherry Lane Theatre, the Falcon Theatre in Los Angeles and the Aspen Comedy Festival. She also previously appeared on the Theater J stage as Ann Landers in the one-woman show The Lady with All the Answers at a one-night-only benefit performance in 2012.

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Inkandescent PR founder Hope Katz Gibbs featured on IdeaMensch.com

Dec. 16, 2013, IdeaMensch.com — When Mario Schulzke asked Inkandescent PR founder Hope Katz Gibbs to answer 20 questions, the journalist and PR specialist couldn’t resist.

From “Where did the idea for The Inkandescent Group come from?” to “How do you make money?” she offered ideas and insights she hopes other entrepreneurs can use to Supersize their Small Business, including:

Tell the truth. The biggest PR mistake anyone can make is to be afraid to speak their piece and stand by their word.

Click here to read her the entire Q&A: ideamensch.com.

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The Future of Advertising: Derek Woodgate on What's in Store for 2020

By Derek Woodgate
Futurist, and President
The Futures Lab, Inc.

Advertising is experiencing a huge disruption to every aspect of the industry.

The revolution is certainly creating considerable concern among those comfortable with traditional industry structures and approaches. Yet this shift will open up new opportunities in terms of media and advertising formats, and consumer reach and engagement—not to mention cross-disciplinary collaborations, specializations, delivery technologies, financial structures, and reception performance approaches.

As Internet technology guru Clay Shirky recently stated: “It is the people who work out how to work simply in the present, rather than the people who mastered the complexities of the past, who get to say what happens in the future.”

As I see it, four very distinct but interacting layers will provide the strategic architecture for the coming revolution in the world of advertising.

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Journalist of the Month: Tom Shroder on Humor, Winning a Pulitzer, and the Power of Words

Tom Shroder is an award-winning journalist, writer, and editor for more than 30 years.

As editor of The Washington Post Magazine, he conceived and edited the story, Fatal Distraction. Written by award-winning journalist Gene Weingarten, the article probed the case where a toddler named Chase died in a hot car after his father accidentally left him there in the summer of 2008. The story asks: “Forgetting a Child in the Backseat of a Car Is a Horrifying Mistake. Is It a Crime?”

It was awarded the 2010 Pulitzer Prize for feature writing. Shroder also edited and contributed to Pearls Before Breakfast, which was awarded the 2008 Pulitzer Prize for feature writing.

In addition to being an author and editor of narrative journalism, Shroder is one of the foremost editors of humor in the country. He has edited humor columns by Weingarten, Dave Barry, and Tony Kornheiser. And, he conceived and launched the internationally syndicated comic strip, “Cul de Sac,” by Richard Thompson.

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Does Anything Make You Happier Than Pie?

December 2013, Be Inkandescent magazine — What kind of pie conveys the experience of starting a new job, getting married, becoming a mom?

That’s the question author Jo Packham asked when she began gathering 39 of her favorite foodies, who contributed 42 recipes to her delicious masterpiece, “Pie-ography: Where Pie Meets Biography.”

“Each one has devised a pie recipe that captures the essence of her life,” says Packham, the founder of the best-selling magazines, Where Women Cook, Where Women Create, and Where Women Create Business. “Stir in beautiful photography, short essays, and brief bios, and voilá, you’ve got more than a cookbook. From Espresso Dream Pie to Salmon and Spinach Pie, this collection nourishes body and soul.”

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Inkandescent PR founder Hope Katz Gibbs is the December 2013 cover girl of Evolution magazine

Dec. 1, 2013, Evolution magazine — Hope Katz Gibbs was honored to be selected to be the December 2013 cover story of Evolution magazine.

The business and technology magazine published by Darnell Davis features stories about small business owners, who offer their expertise. In this issue, Gibbs asked: “Are You Ready to Be Inkandescent?”

Click here, then scroll to page 16 to read the article on: Evolution magzine.

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Are You Ready to Have a Wellness Workup?

You don’t feel well, but you can’t quite figure out why. You’ve been to several health care practitioners — but no one has quite hit the nail on the head. And you still feel yucky.

Most likely, you don’t have any specific symptoms — or don’t think it’s affordable to keep searching for the answer. Fortunately there is an answer, insists Dr. Kim Muzinski, co-founder of the Integrative Chiropractic & Natural Medicine Clinic in Arlington, VA: www.MyHolisticDocs.com.

Staying healthy is key.

“With the payments for health care plans changing dramatically, it’s more important than ever to take control of your wellness,” she explains. “The value of spending your dollars toward wellness is so important.”

The bottom line: No busy adult has time to get sick. Here’s what you can do manage your good health.

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How to Be Happier at Work—and Everywhere Else, Too!

December 2013, Be Inkandescent magazine — Do you know what I’ve found to be the easiest way to make myself happy at work?

It’s so simple you probably won’t believe it.

But honestly, it’s to have gratitude for what I do have and not focus on what I don’t. And, to share that feeling with all those around me by simply saying, “thank you,” as often as possible.

And not just saying it … but really meaning it—authentically and spontaneously.

When is a “thank you” most appropriate?

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Back to School Night 2013: A Grand Celebration

Back to School Night 2013 was another huge success for the financial services firm Egan, Berger & Weiner, LLC.

The partners wanted to capture the event on film! Click to watch this year’s 4-minute video.

And click to read more to view some spectacular moments of the evening.

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Egan Berger & Weiner Knowledge University: Global Demographic Trends 2014 and Beyond

November 25, 2013 — What do you need to know about Global Demographic Trends?

In this video, produced by the financial services firm Egan, Berger & Weiner LLC, president of the ACC Family — *Jim Lindsay* — offers insights.

Click here to watch this engaging hour-long seminar.

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Carmen Wu Helps Us Plan Ahead for College on Channel 8's Let's Talk Live

November 25, 2013, News Channel 8 — Are you worried about paying for college?* Financial Advisor Carmen Wu gives you food for thought with these four questions that she answers on today’s episode of Let’s Talk Live:

1. How does an American Family successfully address the challenges of saving for all of their financial needs — raising a family, educating their children and retire successfully?

2. How much do you recommend that a family save each year to afford college for one child? (Please show slide called “The growing cost of a college education.”)

3. How early should parents start savings?

4. What are the best options to save for college?

Don’t miss a moment!

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Why Is It Important to Teach History to Children?

By Kathleen McCarthy
Managing Editor
Be Inkandescent magazine

Kids today don’t know history like they used to, but it’s not their fault, insists The John Marshall Foundation.

“The modern emphasis on standardized testing and teaching that favors skills over knowledge is to blame,” according to the organization, which sponsors educational and public interest programs or other activities in the fields of law, government, history and public affairs to promote a greater public understanding of Chief Justice John Marshall and his contributions. “As a result, history has fallen by the wayside in US classrooms.”

Consider this: A 2011 nationwide test, US history is now American students’ worst subject, many 4th graders are unable to say why Abraham Lincoln was important.

“If even Lincoln isn’t memorable to American students, what will happen to equally important but less regaled pioneers of our past?” asks David Bruce Smith, author of a new children’s book on Marshall entitled, American Hero: John Marshall, Chief Justice of the United States.

This concern is a driving force behind the Richmond, VA-based Foundation, and the inspiration behind the children’s picture book that it commissioned.

Illustrated by world-renowned artist Clarice Smith, David Smith’s mother, the book is dedicated to his father, Robert — the benefactor behind the University of Maryland’s Robert H. Smith School of Business “who was convinced that John Marshall, the ‘forgotten’ Founding Father, composed a life worthy of study and remembrance by every American,” David says.

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Don’t Miss the First Annual Living Ayurveda Symposium & Marketplace: Nov. 9-10, 2013

Sebastopol CA, September 23, 2013 — Join us for the Living Ayurveda Symposium & Marketplace in downtown Sebastopol on Nov. 9-10, where you’ll get a first hand taste of Ayurveda, yoga’s sister science.

Considered the ancient remedy for healthy, modern living, you’ll get a heaping helping of some of the best insights into this healing practice including:

  • Having the opportunity to take two days of classes with world-renowned Ayurveda teachers,
  • Learning how to care for yourselves, your loved ones, and your clients with this timeless tradition,
  • Exploring the marketplace where you will find essential items for a healthy lifestyle, as well as meet local artists and healers.

That’s not all! You’ll also have the opportunity to:

  • Rejuvenate in Sonoma County’s newest self-care studio,
  • Unwind in the steam room, sauna, and baths,
  • Enjoy a farm-to-table organic vegetarian lunch prepared by top local chefs.
  • And, in the evening of Nov. 9, celebrate with Ananda Rasa , a reggae style Kirtan Band and an enchanting Odissi Dance performance by ShaktiBhakt.

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What You Need to Know About Workplace Flexibility

November 2013, Be Inkandescent magazine — Today we live in a totally connected, mobile world. Not that long ago, the United States was an agrarian society where it was pretty obvious where the lines were between home and work. Nature often dictated when work needed to be done.

For instance, my dad grew up on a farm and told us stories of not being able to open Christmas presents until late in the day after all the chores were completed. During the Industrial Revolution, work moved to factories where laws and rules existed to regulate work and work schedules.

Now, in the Information Age, all that has changed.

Savvy organizations have realized that what employees value most (after getting paid!) is having a flexible work schedule. As technology has made it easier to work remotely, workplace flexibility has become a competitive advantage and a great way to build loyalty.

Workplace flexibility takes many forms, including the following.

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Interview with Hope Gibbs: Working Writers & Bloggers

Oct. 29, 2013, Working Writers & Bloggers — Reporter Cherie Burbach interviewed freelance writer and PR specialist Hope Katz Gibbs for WorkingWritersandBloggers.com, the website that helps writers succeed in business.

Questions included: Have you noticed the “feast or famine” world that people think about when they picture freelancing? Many freelancers today work for clients and also supplement that with their own blogs and books. What’s your approach to maintaining a successful freelance career? And, What’s the biggest misconception people have about freelance writers?

Check out the entire interview.

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Hope Katz Gibbs to Speak at International Quilt Market and Business Conference — Houston, October 2013

International Quilt Market and Business Conference — Houston 2013

October 26-30, 2013
George R. Brown Convention Center
Houston, Texas

Sponsored by Jo Packham, founder Where Women Create:

THE SUCCESS OF PASSION: Presentation and Q&A with well known Entrepreneurs in the fields of Design, Publishing, Licensing, Retail owners, and more

  • Friday – October 25th, 8-10 am
  • Monday – October 28th, 9 – 12 pm

THE BUSINESS OF THE STUDIO: Advice and personal questions answered by a: Lawyer, Accountant, Banker, Management Guru, Computer Technician, Business Planner, and others.

  • Saturday – October 26th, 8-10 am
  • Monday – October 28th, 2-5 pm

LET PEOPLE KNOW WHO YOU ARE: Information and advice from a: Publicist, Agent, PR Firm, Marketing Expert, Branding Guru, Promotion Professional, Event Co-ordinator, Social Media Authority, Advertising Specialist, and more.

  • Sunday – October 27th , 8-10 am
  • Tuesday – October 29th, 2-5 pm

THE ART OF ORGANIZATION: Those women and men featured in Where Women Create’s Book of Organization will share their reasons, ideas, secrets, and products be- hind why and how they keep themselves and their notes or papers, materials, supplies, and tools organized. Receive mountains of useful information, see endless examples, enjoy hands-on activities to create jar lids, labels, boxes, and so much more using die-cut machines and embossing folders (designed by Where Women Create and created by Sizzix). Enjoy a special “treat” to help you “feed” your creativity!

  • Wednesday – October 30th , 9 am – 12 pm

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Sheldon Weiner Explains The Do's and Don'ts For Taking Money Out of Your Retirement Accounts

October 18, 2013 — When it comes to taking money out of your retirement accounts, what are your options?

Is there a problem taking company stock, or is it better to take a lump sum distribution?

Is it a good idea to invest in a Roth IRA?

And, should a traditional IRA may be a better choice? If so, why?

Financial Advisor Sheldon Weiner answers to these questions on the Oct. 18 episode of News Channel 8’s Let’s Talk Live. Don’t miss it.

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Hope Gibbs offers insights into "How to Use LinkedIn’s New Channels to Grow Your Business"

Oct. 15, 2013, Vertical Response — “Social media’s most professional network is rolling out a new feature that could help your business grow,” writes reporter Lisa Fergison. “LinkedIn users can now follow channels, which are broken into broad-based topics such as marketing strategies, higher education and healthcare. Once you follow a channel, it shows up on your home feed.”

In this article, she asks PR expert Hope Katz Gibbs “How to Use LinkedIn’s New Channels to Grow Your Business.”

Click here to read the interview.

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Oct. 6-16: Don't Miss the DCJCC’s 2013 Hyman S. & Freda Bernstein Jewish Literary Festival

Starting October 6 through the 16th, world-class authors including E.L. Doctorow, Congresswoman Debbie Wasserman Schultz, Columnist Dan Savage will showcase their work and share their insights and creative process for Washingtonians at the 10-day Washington DCJCC Hyman S. & Freda Bernstein Jewish Literary Festival.

Headliners include an American master’s exclusive look at a hotly anticipated novel, a lawmaker’s sweeping vision for a stronger nation, and a sex columnist’s frank talk about sex, love and marriage. The Festival will be a lively celebration of the depth and breadth of Jewish literature in America today.

  • Literary master E.L. Doctorow opens the festival on October 6 with an exclusive preview of his newest book,
  • Andrew’s Brain: A Novel, a story that questions what we know of truth and memory, brain and mind, due for release in January 2014.

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Chakra Jewelry by Hope: The brochure

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Vertical Response interviews PR Expert Hope Gibbs on "How To Use LinkedIn’s New Channels to Grow Your Business"

October 2, 2013, Vertical Response / LinkedIn — Social media’s most professional network is rolling out a new feature that could help your business grow. LinkedIn users can now follow channels, which are broken into broad-based topics such as marketing strategies, higher education and healthcare. Once you follow a channel, it shows up on your home feed.

What’s the benefit, you ask?

Multimedia journalist Lisa Furgison interviewed Inkandescent PR founder Hope Katz Gibbs about how small business owners can use the channels to their advantage.

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12 Body Language Tips for Career Success

October 2013, Be Inkandescent magazine — When properly used, body language can be your key to greater success. It can help you develop positive business relationships, influence and motivate the people who report to you, improve productivity, bond with members of your team, and present your ideas with more impact. Here are a dozen tips for using body language to project confidence, credibility, and your personal brand of charisma.

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Succession Planning: The Most Overlooked Management Tool

October 2013, Be Inkandescent magazine _ It happens far too often in today’s businesses. A superstar manager or individual contributor leaves the organization, and no one has planned for a replacement.

I’ve seen it happen at the highest levels of organizations when the CEO dies in an accident or another key player has a heart attack.

I’ve seen it happen when a top sales person is recruited away to join a competitor.

The organization is shocked and panic sets in and sometimes poor decisions are made.

There is a better way to handle this. Why not take time to identify and prepare whoever has the potential skills and abilities to move into key positions? Having a well-thought-out succession plan is critical to your organization’s success.

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Bank of America interviews PR Expert Hope Katz Gibbs on how to get the best exposure for your business

September 27, 2013, Bank of America Small Business Community — In today’s Bank of America feature article, reporter Robert Lerose interviewed PR expert Hope Katz Gibbs on the secrets of getting the best exposure for your business.

“The elevator speech—a statement that sums up what your business does in 60 seconds or less—seems to be a staple of marketing today,” Lerose explains. “It’s also a reminder for business owners to use every opportunity to make a clear, memorable impression on their clients and prospects.”

Don’t miss his Q&A with Hope Katz Gibbs, author of the upcoming book, PR Rules: The Playbook.

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A Press Release on How to Write a Great Press Release

Contact: Hope Katz Gibbs
Inkandescent Public Relations
hope@inkandescentpr.com / 703 346-6975

Tell a great story in a concise and clever manner, add in pithy subheads and easy-to-remember bullet points, and call readers to action

Washington DC, Today’s Date — “Grabbing the reader’s attention, encouraging them to attend an event or learn more about a product or service, and intriguing reporters so they want to learn more is the goal for any good press release,” says Inkandesent Public Relations founder Hope Katz Gibbs, a veteran journalist who for more than a decade has been happily writing interesting press releases that get picked up by the media.

“Whenever I’m writing a release, my purpose is to tell a story—albeit briefly—that makes readers want to learn more about the topic I’m discussing,” she says. “Of course, it’s also rewarding to write a press release in a way so that it reads like a mini-article, since this gives it a greater chance of being picked up by newspapers, magazines, and blogs.”

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CBS MoneyWatch interviews InkandescentPR client Sharon Armstrong on "4 Ways to Find a New Job Offline, in a digital age"

September 12, 2013, CBS MoneyWatch — “Do you feel like you’re spending 24/7 on the computer, applying to job after job and constantly tweaking your online profiles, but are no closer to securing a new position?” asks CBS MoneyWatch reporter Amy Levin-Epstein, who interviewed HR expert Sharon Armstrong on some things you can do offline that will be complementary to your online efforts.

Armstrong’s advice: “Work with headhunters. Utilizing these professionals can not only help you get an interview, but also a competitive salary once you’re the one that they want. It behooves them to get you the highest salary since their fee is based on it. The downside is that they will present several qualified candidates. That is a minor drawback.”

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IRAs 101: Certified Financial Planner Michael Egan Gives Us Insight Into Saving for Retirement

September 10, 2013 — In this episode of Let’s Talk Live, Certified Financial Planner MIchael Egan talks with News Channel 8 reporter Sonya Gavankar about:

  • What are the different types of IRAs?
  • What are the contribution limits for 2013?
  • Are beneficiary designations that important?
  • What are the distribution rules?

Click here for his important insights.

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What do you make? Tell Jo Packham, the mastermind behind "Where Women Create"

With no formal education in business, entrepreneur and author Jo Packham has risen to the top of the craft community as a publisher of several successful magazines for artisans.

The creator and editor-in-chief of “Where Women Create,” “Where Women Cook,” and her newest, “Where Women Create Business,” Jo been a leading innovator in the handmade publishing market for more than 30 years.

Her publishing company, Chapelle Ltd., has packaged more than 1,000 titles for most major publishers in the industry including: Time Warner, Oxmoor House, Meredith Corp. (Better Homes & Gardens), Rodale Press, Random House, Chronicle, and others.

Don’t miss our Q&A with this creative, innovative entrepreneur!

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7 Tips for Spotting Liars at Work

September 2013, Be Inkandescent magazine — Most workplace lies (and liars) are discovered after the fact — after you’ve signed the faulty contract, hired the wrong person, or agreed to work on that career-limiting project. But wouldn’t it be a savvy professional strategy to be able to spot liars in action, before the harm was done? From my latest book, “The Truth About Lies in the Workplace,” here are seven tips for spotting liars at work.

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What Does It Take to Be a Successful HR Professional?

September 2013, Be Inkandescent magazine — It would certainly be easier if I could tell you there is one path to take to becoming a successful HR professional—but that just isn’t the case.

Yes, there are undergraduate and master’s degree programs in human resources management and human resources development.

You can obtain certifications from great organizations such as the HR Certification Institute (HRCI) that involve specific years of HR experience, a great deal of studying, and passing a very difficult exam. And then there is the job of retaining your certification by attending classes and reading books selected by HRCI for continuing education credits (and I am very proud to say that “The Big Book of HR” has been accepted as one of those books).

However, many successful HR professionals (and I count myself among them) have taken a different path into the field.

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Bank of America interviews InkandescentPR client Sharon Armstrong on how to find the best hires in the post-recession

August 23, 2013, Bank of America Small Business Community — In today’s feature article, reporter Robert Lerose interviewed HR expert Sharon Armstrong about the best places for employers to look for new hires.

“Over this past summer, the unemployment rate has slowly been ticking down and, increasingly, employers seem to be in a hiring mode,” Lerose explains. “But as small businesses restart the hiring process, the challenge to find qualified candidates will likely take up more of their time and energy.”

Don’t miss Armstrong’s insights into what’s different today than before the recession, tips on interviewing well, and how a small business can distinguish itself in the minds of job applicants.

Plus, be sure to download Armstrong’s free report: 100 Best Interview Questions.

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Bryan Beatty Offers Insights on the Future of Volatility in the Financial Markets

August 15, 2013 — Since Federal Reserve Chairman Ben Bernanke announced the Fed’s intention to taper the bond-buying program, know as quantitative easing (QE), the bond market has seen record flows out of all bond asset classes.No sector was spared.

What is happening?

In this episode of Let’s Talk Live, Certified Financial Planner Bryan Beatty talks with reporter Sonya Gavankar about:

1. Why would rising rates cause a more volatile market?
2. What is the real world impact of rising rates?
3. How can you protect yourself against increased volatility?
4. Is there a silver lining reason to embrace this kind of volatility?

Don’t miss their interesting conversation!

For more details on this important topic, click here to read Bryan’s column in the August 2013 issue of Be Inkandescent magazine.

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CBS MoneyWatch interviews InkandescentPR client Sharon Armstrong on: "Leaving your job? How to start the conversation"

Aug. 5, CBS MoneyWatch — “You don’t have to be a career coach or a seasoned executive to know you don’t want to burn bridges when leaving your job,” says reporter Amy Levin-Epstein in today’s CBS MoneyWatch article. “But if you’re even considering jumping ship, you may be fretting the conversation. Will it be awkward — or worse, confrontational and damaging to your reputation?”

She interviewed HR expert Sharon Armstrong, who said:

Share what you’re doing to ease the transition. The best way to avoid burning bridges is to make your leaving as easy as possible on everyone left behind. That’s why Sharon Armstrong, author of “The Essential Performance Review Handbook,” advises saying, “I’m in the process of finishing up all my projects and will leave detailed notes on the status of each. Please feel free to call me if you have any questions.”

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Investment News interviews InkandescentPR client Bryan Beatty on "Advisers lean toward Yellen for Fed post over Summers"

Aug. 3, Investment News — “As the Federal Reserve winds down the massive bond-buying program that has kept interest rates low for years, its next chairman will have to excel in people skills, making Janet Yellen the best choice, according to investment advisers,” explains legislation and regulations reporter Mark Schoeff Jr., in today’s issue of Investment News.

For insights, he interviewed Bryan Beatty, a partner at Egan Berger & Weiner LLC.

Although he predicts that the Obama administration will want a “dovish” Fed chair, Beatty wants the next leader to raise interest rates.

“What we need more than anything is healthy savings — real money at the banks,” Beatty said. “It would be very beneficial for spending in our economy if [savers] got a little interest on their money and not have to risk it so much. [The Fed] is fixated on the asset side rather than the disposable-income side.”

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The Practical Application of Values in Organizations

By Andy Hines
Futurist, and Founder
Hinesight

When it comes to thinking globally, I highly advise a wonderful book I just read by Fred Kofman (pictured right), Conscious Business: How to Build Value Through Values.

The author is involved with the Integral movement and the book reflects Integral principles, although it is does not impose many Integral ideas on the reader.

In fact, this is a book that is immensely practical while touching on what are often thought of as soft subject: values, in particular how adherence to values is at the heart of building a successful and sustainable organization.

It has its inspirational moments, but this is not one of those motivational tomes exhorting one to do the right thing. Rather, it provides very practical suggestions that pretty much sell themselves. That is really quite a feat! I came away with several takeaways that I can immediately integrate into my work.

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We Can't Stop Globalization in HR—So Let's Embrace It

August 2013, Be Inkandescent magazine — I love to go to book signings.

As an author myself, I find there to be something really special about meeting the writer of a favorite book, or one that I know I can’t wait to read. I thoroughly enjoy getting a personalized greeting and signature on that book. In fact, I have an entire bookshelf of signed books, and they are my treasures.

Several years ago I went to hear former Secretary of State Madeleine Albright when she was on a book tour for her 2005 book Madam Secretary: A Memoir.

In this outspoken and much-praised book, Albright, who was then the highest-ranking woman in American history, shared an insider’s view of world affairs in an era of political turbulence. A national bestseller, her memoir combined warm humor with profound insights, along with her personal testament of what she believed was happening at that time in history.

During her talk, one person stood and asked, “How do we stop globalization?”

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The Future of Long-Term Insurance: Dave Beck Shares Insights on Let's Talk Live!

July 19, 2013 — What is long term care insurance and what does it cover?

Does everyone need long term care insurance and will the new healthcare law have any impact on long term care?

And, what is a partnership policy and should that be important to every aging American?

Those are some of the questions that insurance expert Dave Beck answered when he was interviewed by reporter Sonya Gavankar on the July 19 episode of Let’s Talk Live!

“Dave is a partner at Egan, Berger & Weiner LLC in Northern VA, has decades of experience working in the insurance and financial advising industry,” Gavankar told the audience. “He and the other partners at EBW always make understanding retirement-related issues easier to understand.”

Click here to watch the entire interview.

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What It Means to Win Arlington’s Best Business Award

July 2013 — In June 2013, Lyndsey DePalma’s House of Steep, was awarded Arlington’s Best Business Award.

“This is a big accomplishment in this county, which I believe is one of the best places to do business in Northern Virginia,” says DePalma, noting House of Steep won because it demonstrated significant growth, and that it has had an exemplary impact on the community. “I am blown away by this honor.”

“Being only 8 months old, it was unlikely that we’d win such a prestigious award. What sets House of Steep apart from other fast-growing businesses in the county is largely that our hearts are still in the right place. Much of our growth is a direct correlation of caring for the community that has cared so much to ensure our success. In the weeks since the announcement, that confirmation has grounded me and my team as we ride the start-up wave.”

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Press Release: Are You a "Top Dog"? Find Out in the July 2013 Issue of Be Inkandescent magazine

How Competitive Are You?

Washington DC, July 1, 2013 — “If you are like most business owners, competition drives you,” understands Hope Katz Gibbs, publisher of Be Inkandescent magazine. “That’s why we tackle the topic in the July issue.”

Featuring interviews with Po Bronson and Ashley Merryman’s new book, Top Dog: The Science of Winning and Losing, the entire issue features insight into their in-depth research.

“For a decade, it’s been a constant drumbeat, issued by leaders of our nation and corporations, to employees and even to our youngest students: we must all be more competitive,” explains Merryman, who with Bronson shares insights into:

  • When Worriers beat Warriors—and when they don’t.
  • Why Michelangelo needed an agent.
  • The power of the home-field advantage.

Merryman and Bronson also provide 7 Tips for Entrepreneurs, including:

  1. Find a Contest
  2. Think About What Went Wrong the Right Way
  3. In General, Beware of Following “The General Rule”

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Is Your Business Struggling? You may be suffering from the "Trifecta of Small-Business Failure." Learn to overcome it

By Hope Katz Gibbs
Founder and President, InkandescentPR.com

Why do so many small businesses fail?

Because the very characteristics that make entrepreneurs want to start a business are the ones that cause them to stumble.

That isn’t news. Business experts have been shouting about this fact for decades—including many we have interviewed for Be Inkandescent magazine, such as life coach Martha Beck, “Don’t Sweat the Small Stuff” guru Richard Carlson, “E-Myth” author Michael Gerber, business tycoon Ted Leonsis, and Fast Company magazine founder Alan Webber.

How do the fireworks created by PR work their way into the mix?

From our publicist’s perch at Inkandescent Public Relations, we have been privileged to work inside dozens of companies—from start-ups to multimillion-dollar corporations. We’ve helped them make fireworks, and equally importantly, catch the embers so they continue to shine.

We have also witnessed their challenges. From these, we culled the “Trifecta”—three trends that that can trip up even the most energetic entrepreneur, with even the most carefully crafted business plan. Do any of these monikers describe you?

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Press Release: What is the Future of Long-Term-Care Insurance? Dave Beck Explains.

If you have read anything about long–term-care insurance, you know that rates are increasing, and more insurance companies are withdrawing from the marketplace. Here are the questions you should be asking.

Washington DC, July 1, 2013 — “If you have read anything about long–term-care insurance, you know that rates are increasing, and more insurance companies are withdrawing from the marketplace,” writes insurance expert Dave Beck in the July 2013 issue of “Be Inkandescent magazine.

A partner at Egan, Berger & Weiner LLC, Beck says there are three questions worth asking:

  1. Why are rate increases occurring? Will they continue to go up?
  2. What will The Affordable Care Act mean to long-term-care plans?
  3. What is the future of the long-term-care insurance industry?

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Are You Competing for Talent?

July 2013, Be Inkandescent magazine — Several years ago, I heard a speech by Mariah Burton Nelson that has stuck with me to this day. A former Stanford University and professional basketball player, she was also a competitive swimmer and is now a published author and motivational speaker.

Nelson tells a lot of very powerful stories about her career in sports—but what I remember most was what she said about competition.

If the person in the next lane was swimming faster than she was, it made her swim faster and better. The concept of “competition,” Nelson said, has a negative connotation in many situations—but she explained that if competition makes you perform better, it can be a great thing.

I had never thought of competition as beneficial, and her speech caused me to think about people or situations that make me work harder or smarter because someone or something is better than I am.

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Are You Comfortable With Risk?

July 2013, Be Inkandescent magazine — In the world of investment, winning and losing has much to do with the concept of risk.

In fact, in my experience, the best investors are those who look at investing as an art, rather than a science. The tools they rely on most are common sense and experience.

What I was most intrigued by in the book, “Top Dog: The Science of Winning and Losing,” by Po Bronson and Ashley Merryman, is the discussion of whether individuals are wired to win or lose—and how this affects innovation and responses to setbacks.

From a financial planning point of view, here’s how I believe people’s perspective on winning and losing relates to saving for retirement.

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from 8 steps --

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Howard Pressman On Bonds: How to be Safe vs. Sorry

June 21, 2013 — The Bond Issue. We all know it’s an option to buy bonds vs. stocks—but what is the best investment?

“Since 2007, investors have poured almost $1.4 trillion dollars into bond funds; I presume this was done in an attempt to be safe,” says Howard Pressman, a Certified Financial Planner at Egan, Berger & Weiner, LLC. “But are these investors truly safe, or will they be sorry?”

In this interview on Let’s Talk Live, Pressman explains to reporter Sonya Gavankar:

1. What investors have done differently since the market fall in 2008.
2. If there are dangers in this type of behavior.
3. If you can lose money in bonds, what a better approach might be.
4. How investors can protect themselves.

Don’t miss a single minute of this informative interview! Click here to watch.

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Insurance Expert Dave Beck featured in Bankrate article, "How dangerous hobbies can affect life insurance rates"

June 14, 2013, Bankrate — Reporter Rachel Hartman writes, “Jumping out of planes, scuba diving, and deep sea fishing can lead to more than weekend thrills. They may also affect what you’ll pay when you take out a life insurance policy.”

In this article for Bankrate, she interviews Egan, Berger & Weiner partner and insurance expert Dave Beck about how to buy life insurance if you participate in a dangerous hobby.

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Futurist Derek Woodgate on "Resetting" the American Dream on Inkandescent Radio

In his foresight work, Woodgate is known for developing what is considered a paradigm-shifting approach to future studies, demonstrated in his book “Future Frequencies” (Fringecore 2004) and his work on leveraging dystopian futures and rhizomatic thinking techniques, as well as in his merging of progressive culture with future studies.

His clients have included Philips Electronics, Intel, Shell, Fiat, Nokia, Pemex, AKZO-Nobel, GSK, Casio, Nestle, SWB, MTV Europe, Intel, Ford, Kellogg’s, Coca Cola, BBC, WorldSpace, Nissan, and many more.

So it was a pleasure to talk to Derek in this podcast interview about:

  • The Futures Lab—what it is, why he started it, and what the organization is working on today.
  • The big companies he’s worked with, and how the research he’s done for them played out in their business and society at large.
  • His work on the Future of Play—and how it impacts small businesses.
  • His books, including your newest, Future Flow to be published this year.
  • And, the emerging issues that small business owners need to be aware of.

Download our interview here.

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The Road From Garbage to Gold

June 2013, Be Inkandescent magazine — Much like Malcolm Gladwell’s “Tipping Point,” my forecast is that Sheryl Sandberg’s title “Leaning In” will become a business and social concept that we’ll be referring to for years.

Consider Melissa Lawrence’s discussion of this in her “I’m Just Sayin’” column on CloudMom.com.

“Success doesn’t mean staying in a game that’s not for you because leaving connotes failure,” she writes. “Rather, it’s having the courage and self-confidence to go for what you want, and the forbearance and maturity to accept the consequences.”

I’ll go with that—as I can easily relate to it from all the work I do with social entrepreneurs around the world.

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From Stories to Storybooks: Building Bridges Between Many Different Worlds

June 2013, Empowered Women International — In this article, Marga Fripp shares the story of Sushmita Mazumdar, a natural connector who wonders about everything and everyone. Her childlike appreciation for the world around her and her desire to inspire everyone to see in it what she does is what makes Mazumdar such a special artist.

“There are people sitting right next to us, and we don’t know their stories!” insists book artist, writer, and educator Sushmita Mazumdar, whose chosen form of artistic expression is hand-making books, most of them true stories.

These are brought to life using vivid colors, captivating design, and a variety of unusual materials. Though a talented graphic artist, Mazumdar is not an illustrator, which has forced her to devise imaginative ways to make her stories visually stimulating without relying on the drawings used in most children’s books.

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The Importance of Leaning in at Work

June 2013, Be Inkandescent magazine — Oh, how I wish Sheryl Sandberg had written “Lean In” when I was starting my business career!

I absolutely love this book and the concepts it covers, and I think it should be required reading for anyone interested in a career in business—men as well as women.

Actually, the concept of leaning in doesn’t just apply to a business situation, but can be used wherever you are in life.

I am just happy that this new generation of women has the encouragement they need to pursue their career aspirations—without hesitation.

I admit it. I have been guilty of leaning back when I should have been leaning in.

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The Pleasure of Choosing the Perfect Tea

June 2013, Be Inkandescent magazine — Sometimes, the solution to a problem is right at our fingertips.* So why do we resist? That’s a question worth pondering over a fabulous cup of steeped tea.

In fact, tea and herbs feed the soul and nourish the body. So let nature be your friend.

Here are 10 reasons to drink tea and herbal tisanes.

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The Importance of Leaning in With Clients

June 2013, Be Inkandescent magazine — As the daughter of a Chinese father and American-born mother, I have been exposed to many different stereotypes in the US, Europe, and Asia.

I also grew up taking in mixed messages about what it means to be a successful, professional woman.

While both my parents expressed their belief that I could achieve anything with hard work, focus, and dedication—I saw that professional women’s struggles in Asia are exacerbated.

As I grew older, I saw that women are not taken seriously professionally if they are too passive, but that they can also be derailed professionally by being seen as “too ambitious,” “too expressive,” “too opinionated,” or “too individualistic.”

The trick for me was Finding a way to lean in that felt right.

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Press Release: Be Inkandescent magazine Columnists Chime In On Sheryl Sandberg's "The Art of Leaning In"

Ten female leaders offer insight into how they lean in—and how you can, too

Washington DC, June 1, 2013 — “Thirty years after women became 50 percent of the college graduates in the United States, men still hold the vast majority of leadership positions in government and industry—which means that women’s voices are still not heard equally in the decisions that most affect our lives,” explains Facebook COO Sheryl Sandberg in her bestseller, Lean In.

An extension of her wildly popular December 2010 TedTalk, Sandberg has turned her initial 15-minute-and-28-second snapshot of the issue into a 187-page showstopper that not only examines why women’s progress in achieving leadership roles has stalled—it has galvanized us in ways perhaps more profound than the Atlantic Monthly article “Why Women Still Can’t Have It All,” by Anne-Marie Slaughter.

Why has Sandberg’s movement struck such a chord with so many women?

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Edinger Associates Assists Franchise Services of North America Inc. in Acquisition of Advantage Rent A Car from Hertz, Vehicle Fleet Sublease from Hertz, and Equity Financing with Macquarie Capital

FOR IMMEDIATE RELEASE

Contact: Hope Katz Gibbs
Inkandescent Public Relations, www.inkandescentpr.com
hope@inkandescentpr.com / 703 346-6975

May 13, 2013, Washington, DC — Edinger Associates PLLC served as counsel for Franchise Services of North America Inc. (“FSNA”) in its acquisition of Advantage Rent A Car (“Advantage”) from Hertz Global Holdings, Inc. (“Hertz”) and the sublease of Advantage’s nationwide rental car fleet from Hertz. The acquisition of Advantage was consummated on December 12, 2012, and FSNA has been managing Advantage since that date.

Edinger Associates also served as counsel for FSNA in its transaction with Macquarie Capital (“Macquarie”) to provide equity financing for the Advantage acquisition. The final phase of the equity financing was consummated on May 3, 2013 in connection with the re-domestication of FSNA from Canada to Delaware and the issuance of a newly created class of FSNA preferred shares to Macquarie.

The Edinger Associates team advising FSNA was led by Principal Brook Edinger with the assistance of Partners Ladd Johnson and Scott Woodworth, and Senior Counsel Dag Wilkinson, as well as the Firm’s Associate and Legal Assistant staff.

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Curry's Auto Service Celebrates Its 15th Anniversary

To celebrate our NEW Lessburg location, and our 15th Anniversary, Curry’s has some great deals to share!

Guaranteed lowest prices on tires—always.

Curry’s is your hybrid expert: Let Curry’s recondition your battery and bring your hybrid’s gas mileage and horsepower back to life!

Use Curry’s Cash to get $20 off your next service.

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You'll Open Your Heart With Tara Sheahan's Conscious Global Leadership

Tara Sheahan is rocking the world—one soul at a time.

As the founder of Conscious Global Leadership, she has created an organization whose mission is to support leadership development through mindfulness training and emotional intelligence.

“CGL’s curriculum is results-oriented, and designed for personal and business growth,” says Sheahan, whom we met at the 2013 Conscious Capitalism Conference.

“It won’t take long before everyone is a little more conscious,” insists this dynamo, who is doing everything she can to ignite global social harmony by strengthening the character and consciousness of leaders across all fields. “We aim to share best ‘inner’ practices and how to mentor others for heart-centered living and leadership.”

“Leaders have an extraordinary ripple affect,” insists Sheahan. “We have the power to inspire greatness at home and in our workplace, by first inspiring it within ourselves. This can only occur through inner awareness of thoughts and beliefs that drive us every day. They can be fear-based or love-based.”

“Right now, for example—what thoughts are driving you?” she asks.

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Oxford University's David Pendleton Teaches Us "All You Need to Know" About Leadership

May 2013, Be Inkandescent magazine In this article, Oxford University’s David Pendleton is at Webster University to share his insights into All You Need to Know About Leadership.

We asked him: What are your strengths and weaknesses as a leader?

He said: “I’m no good at planning and organizing. And I’m here today for our interview with my colleague Sean Coleman from Webster University. The good news is that he’s very, very good at planning and organizing. So together, we can be dangerous. But on my own, I’m a bit of a damp squib when it comes to organizing things.”

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HR and Taking Risks—Unlikely Bedfellows?

May 2013, Be Inkandescent magazine
HR people, on the whole, don’t tend to be risk-takers. I observe this all the time as I interact with HR professionals in different situations.

Yet, while many HR people would prefer their work worlds to be defined, no matter how hard we try, the people we support constantly push us out of our comfort zone.

I, for one, think that is a good thing. Why? Because when HR professionals—or any business person for that matter—get too settled, they risk becoming complacent.

HR supports the organization and its people, and we work to maximize the success of employees so that the organization can grow to new and exciting levels. And to do that, you have to take risks.

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Beyond the Bottom Line: Lily Thapa's Women for Human Rights

May 2013, Be Inkandescent magazine — What impressed me when I read “Wild Company,” by Mel and Patricia Ziegler, was that their story of innovation, risk taking, determination, persistence, and bold action is certainly fascinating, especially in view of their wild success.

That story aligns with the stuff of entrepreneurial endeavors. Have a dream, take a courageous leap, encounter trials and tribulations, learn lessons, hopefully succeed and grow.

But how does entrepreneurship work when success and growth isn’t measured in monetary terms—but in lives saved and the extent to which centuries of social inequities are exposed and restructured?

That is the world that a particular type of entrepreneur—social entrepreneurs—inhabit. Their world shares some of the same challenges, problems and pains of the Ziegler’s world, but it sometimes doesn’t tally well on a spreadsheet of accounts.

Case in Point: Lily Thapa.

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The Secret to Paulette Mpouma's Magical Memory Game

May 2013, Be Inkandescent magazine — In this article, Empowered Women International Founder Marga Fripp shares the inspirational story of Paulette Mpouma, who came to EWI in 2011 with an idea that stemmed from spending time playing games with her children as a way to teach them about their home country, Cameroon, and Africa in general.

“I was concerned by how little many people know about Africa, so I sought to create a product that would teach geography, history, religion, and cultural studies in a fun, creative way that would appeal to a wide audience,” she explains.

Based on a lesson that she has taught her children—“If you don’t go to school enough, you have to pay for what you don’t know”—players are encouraged to roll the dice to advance around the continent, earning money for knowledge that they have and paying out for what they don’t know.

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How to Be a Creative Problem Solver

May 2013, Be Inkandescent magazine — “The significant problems we have cannot be solved at the same level of thinking with which we created them,” said Albert Einstein.

This quote highlights the importance of teaching children to think creatively so that they will be prepared to cope with the complexities of our modern world and face situations that do not have one clear answer.

What is creativity, and why is it important? How can it be nurtured? How have creative thinkers changed our lives and shaped our ever-changing world?

These are just a few of the questions that may be used to start the conversation and raise awareness of creativity and its connection to innovative solutions. There are also children’s books that share the stories of children who have solved everyday problems with innovative ideas.

One of my favorites is The Boy Who Harnessed the Wind, by William Kamkwamba and Bryan Mealer and illustrated by Elizabeth Zunon. It’s an inspiring story of a young boy in Malawi who used scrap metal, tractor parts, and pieces of old bicycles to create a crude yet operable windmill to bring electricity to his village.

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The Art of Team Building

May 2013, Be Inkandescent magazine — Does this sound familiar? You are sitting at your desk, and that colleague who has bugged you for ages does something that irks you again. You know that it’s illogical—there’s just something about this person that rubs you the wrong way.

So what do you do? Odds are good that your first response is to tense up. Your shoulders creep toward your ears, your heart races just a little, and maybe your stomach cramps a tad. You silently plot ways to avoid the person—or pretend that venting to your friends makes you feel better. You’d rather not react like this, but it seems uncontrollable.

Click inside for tips on how to stop jumping to conclusions with our colleagues.

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Taming the Wild Ride of Wealth Management With Strategy and Creativity

May 2013, Be Inkandescent magazine — Is being wild and adventurous—and strategically planning ahead for retirement—a non sequitur?

That question was answered for me when I read Mel and Patricia Ziegler’s book, “Wild Company: The Untold Story of Banana Republic.” Not only did they start their retail fashion company with $1,500 and no business experience, they re-imagined military surplus as safari and expedition wear.

Innovation was the key to their success. And the same is true when it comes to being creative about planning ahead for your financial future. Consider this research.

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Making Medicare Work for You: Michael Egan Offers Insight

April 19, 2013 — When Financial Planner MIchael Egan appeared on today’s episode of Let’s Talk Live! today on News Channel 8, reporter Sonya Gavankar asked him to explain:

1. What is Medicare? Explain the different parts.
2. Is there a deadline for an individual to enroll in Medicare coverage?
3. Is Medicare the only coverage an individual needs?
4. If you have Medicare and supplemental coverage, then you are fully covered, right?
5. How do you enroll for Medicare?

Egan impressed the audience and producers with his expertise and ability to explain the complicated concepts. Click here to watch this interesting episode!

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WEBSITE — IT Shows

Click image for larger view

Writing / Concept by Hope Katz Gibbs
Website design by Michael Gibbs
Website coding / database by Max Kukoy

About IT Shows, Inc.

IT Shows provides USAID with management, administrative, evaluation, and strategic program design services that create, build, and strengthen the capacity of programs in developing countries.
With nearly two decades of experience, our team of international development experts is well-versed in managing, procuring, and recruiting for all project tasks.

Here’s how:

  • For each project we are engaged in, we assign capable project supervisors and administrative support. IT Shows leverages the latest communication technologies and facilitates support for global prevention programs.
  • Our core capabilities include the use of web-based applications, virtual conferencing, and cutting-edge communications tools.
  • Our staff has extensive experience in performance-based contract management, with particular expertise implementing international health programs involving HIV/AIDS/STDs, family planning, and other reproductive health programs.
  • Our approach: We pride ourselves in developing creative solutions that result in rapid change. The key to our success is building highly collaborative relationships with the dozens of international health institutions and non-governmental organizations that have long been our clients.

How can we help you? To learn more about our services, projects, contract vehicles, and career opportunities, we invite you to peruse our website. Give us a call so we can discuss how IT Shows can be a valuable team player for your next project. Contact us at 703-284-7068.