Cindy Seip, Director of Book Design
Born with a crayon in one hand and a camera in the other, Cindy Seip has never ventured far from her creative instincts. Through the years, her creative side took hairpin turns but always finished with a checkered flag.
As an “A+” student in art, it was her 12th-grade art teacher, Mr. Popovitch, that set her on a professional course in design, introducing her to the Ft. Lauderdale Art Institute. There, she would earn her degree in Advertising Design.
She began her career at the Miami Herald Tropic Magazine and later started her own design + underwater portrait photography business.
Over the years, Seip has amassed an impressive client list with some high-profile names like Sony, Nasdaq, Ericsson, Blue Cross Blue Shield, AvMed, Miami International Book Fair, Breakthrough Miami, and many more. Her accolades reflect her keen eye for design.
Seip resides in sunny Miami with her husband, Miami Herald Photojournalist, Al Diaz, two great kids, and a cute Wheaten Terrier named Amanda Bubbles.
Blog by Hope Gibbs
http://trulyamazingwomen.blogspot.com
Hope Gibbs’ blog, Truly Amazing Women profiles one woman each week who stands out in a crowd. She may be the head of university, her own company or have won an Emmy award. She may have written a book, started a nonprofit organization, or just done a wonderful act of kindness.
Truly Amazing Women are doing all sorts of wonderful things each day. And even though Hillary won’t be the first woman president — this year — we’re all proud that smart, savvy women are plugging ahead to break down barriers for us all.
The blog will ultimately become a book by the same title to be published in 2009.
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Blog by Hope Gibbs
http://theparentdiaries.blogspot.com
Hope Gibbs’ blog, The Parent Diaries features weekly articles about issues that impact parents and kids.
From how children responded and perceived the 2008 Presidential election to helicopter parenting and the obsession of teen text messaging, Hope tries to tackle current and interesting topics.
The blog will ultimately become a book, “How to help your child succeed — without going insane,” which will be published in 2009.
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Illustration by Michael Gibbs
Client: Self published
That one — gets my vote! Obama 2008
Prints available on www.mglenwood.com.
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Illustration by Michael Gibbs
Client: CHRONICLE OF HIGHER EDUCATION
Article: This provocative piece asks: Why are schools limiting students’ ability to talk about religion on campus?
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Illustration by Michael Gibbs
Client: University of Idaho
Article: From Gibbs’ stock illustration website, www.stockillustration.com, this illo was the cover of UI’s literary magazine.
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CLIENT: Michael Gibbs, Michael Gibbs Illustration & Design
Editing by Hope Katz Gibbs
Design by by Michael Gibbs
CLIENT: Michael Glenwood, illustrator
M. Glenwood Designs
Fairfax, VA
ASSIGNMENT: Create promotional portfolio of artwork that is easy to mail and affordable to print.
TARGET AUDIENCE: Art directors, fine art buyers
SOLUTION: Hope and Mike helped M. Glenwood select the best images to put into the brochure, then assisted in the design of the pages and editing of the text.
CLIENT FEEDBACK: “I really wanted this promotional piece to show off my best work, but be as elegant and simple as possible,” M. Glenwood said. “I think we accomplished that goal.”
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CLIENT: Michael Gibbs, Michael Gibbs Illustration & Design
Editing by Hope Katz Gibbs
Design by by Michael Gibbs
ASSIGNMENT: Create promotional portfolio of artwork that is easy to mail and affordable to print.
TARGET AUDIENCE: Art directors, fine art buyers
CHALLENGE: Because Michael has created literally thousands of illustrations over the course of his 30-year illustration career, he was having trouble deciding which pieces to put into his promotional portfolio.
SOLUTION: We decided he should focus on the editorial pieces he’s won awards for in the last 3 years for the first half o the brochure. In the back, we opted to include the posters he was commissioned to create for The Virginia Opera (pictured here), and other theater companies. These, too, have all won awards.
CLIENT FEEDBACK: “I am always slightly nervous to put my work out there, but this brochure proved to be especially effective as a means of drumming up business,” Mike says. “As always, I appreciated Hope’s feedback in choosing the pieces to include, and also in the editing of the copy. This was another nice joint effort.”
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By Hope Katz Gibbs, Managing Editor
Change)Waves newsletter
Client: Social Technologies
Topic: The Future of Virtual Worlds
Book review: Making Money in the Metaverse
In addition to working as the managing editor of this quarterly newsletter for the futurist research and consulting firm Social Technologies, also wrote several articles in each issue including this book review of “Making Money in the Metaverse,” by Daniel Terdiman.
What is the metaverse? Read more
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by Hope Katz Gibbs
Editor / City School Close-Up
Photos by Steve Barrett
Design by Michael Gibbs
Cover Story, May-June 2007
INSIGHTS INTO EDUCATION: K-12—THE FOUNDATION YEARS
What students need to know by the end of kindergarten, 1st, and 2nd grade
Since 2002, writer Hope Gibbs, designer Michael Gibbs, and photographer Steve Barrett have been creating the City Schools Close-Up newsletter, a publication that circulates to 14,000 residents and business owners in the City of Fairfax, Virginia.
The information in Close-Up helped pass a $86 million bond to rebuild Lanier Middle School and Fairfax High, and also has won six awards to date from the National School Public Relations Association.
For more, visit www.fairfaxva.gov/school/CloseUp.asp
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FOR IMMEDIATE RELEASE
Gladwyne PA, April 15, 2008 — Delaware Market House was chosen from a list of a dozen Main Line catering companies to prepare a feast for the Hillary Clinton fundraiser held April 11 in Penn Valley.
Chef Kim Alvarez got the call a few weeks ago from Marjie Katz, co-chairman of the fundraiser.
“We picked the Delaware Market House to cater this important event because of its excellent reputation for serving delicious food, and also for being an incredibly easy and enjoyable company to work with,” says Katz, who worked with Chefs Kim and Edgar Alvarez to choose the menu.
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Photo by Steve Barrett
www.stevebarrett photography.com
Photojournalism is Steve Barrett’s passion, and when he has the opportunity to put his subjects in their natural environment he always jumps at the change. Such was the case when he photographed chefs Kim and Edgar Alvarez in their shop, the Delaware Market House.
“We were just about to start preparing the food for a Hillary Clinton fundraiser, and we were a little crazed,” admits Kim, who felt immediately calm when Steve came into the store with is camera and lights. “He let us go about our business, yet managed to capture great shots amidst the chaos. I absolutely love what he came up with.”
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Photo by Steve Barrett
www.stevebarrett photography.com
Alice Waagen decided in the Spring of 2008 that the time had come for a make-over of her corporate image for her 11-year-old leadership development company, Workforce Learning. So the entrepreneur called Inkandescent PR. Before we sent out her first newsletter, she had Steve Barrett take new portraits — photos that ultimately became the basis of her new website.
“I absolutely love how Steve captured my image on film,” says Alice. “Now, when a client asks for my picture for a brochure or flyer, I am proud to send it along.”
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by Hope Katz Gibbs
Editor / City School Close-Up
Photos by Steve Barrett
Design by Michael Gibbs
Cover Story, November-December 2006
INSIGHTS INTO EDUCATION: K-12—THE FOUNDATION YEARS
What students need to know by the end of kindergarten, 1st, and 2nd grade
Since 2002, writer Hope Gibbs, designer Michael Gibbs, and photographer Steve Barrett have been creating the City Schools Close-Up newsletter, a publication that circulates to 14,000 residents and business owners in the City of Fairfax, Virginia.
The information in Close-Up helped pass a $86 million bond to rebuild Lanier Middle School and Fairfax High, and also has won six awards to date from the National School Public Relations Association.
For more, visit www.fairfaxva.gov/school/CloseUp.asp
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Newsletter by Hope Katz Gibbs with Peter Noonan
Design by Michael Gibbs
Fairfax County Public Schools
Fall 2008: DATA-DRIVEN INSTRUCTION
Click here to read the entire Fall issue of INSIDE
“When it comes to maximizing student performance, concepts like data-driven instruction are often bandied about in education circles as the ‘new thing,’ writes Fairfax County Public Schools Assistant Superintendent Peter Noonan in the Fall 2008 issue of INSIDE, a quarterly newsletter for his Instructional Services Division. “This suggests that perhaps the idea isn’t sound, or it will likely go out of favor when another educational fad becomes more popular.”
Nonetheless, he adds, he has long been a proponent of this concept, and knows that with technological tools such as eCART principals and educators can successfully use data to help all students master the curriculum. “A tool like eCART helps educators thoroughly and concretely understand where students stand in the core subjects so they can intervene in the areas where kids are struggling, and enhance learning opportunities in the areas that they have already mastered,” he explains.
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Newsletter by Hope Katz Gibbs with Peter Noonan
Design by Michael Gibbs
Fairfax County Public Schools
Summer 2008: AHEAD OF THE CURVE
Read this issue of INSIDE
This newsletter is a quarterly publication for Peter Noonan, assistant superintendent of instructional services at Fairfax County Public Schools (FCPS). Its mission is to share thoughts and ideas about curriculum and assessment that are fundamental to the work that principals and teachers are doing to improve student achievement.
This first issue, entitled “Staying Ahead of the Curve,” was published in the summer of 2008. It focused on how three FCPS principals adopted strategies from the cutting-edge book on assessment (by the same name) edited by education expert Douglas Reeves.
“The 268-page hardback, published last year by Solution Tree, features essays by a dozen authors who I consider to be the greatest minds in assessment,” says Noonan, who selected three chapters to have his principals focus on.
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Newsletter by Hope Katz Gibbs with Peter Noonan
Design by Michael Gibbs
Fairfax County Public Schools
Fall 2008: DATA-DRIVEN INSTRUCTION
Read this issue of INSIDE
“When it comes to maximizing student performance, concepts like data-driven instruction are often bandied about in education circles as the ‘new thing,’ writes Fairfax County Public Schools Assistant Superintendent Peter Noonan in the Fall 2008 issue of INSIDE, a quarterly newsletter for his Instructional Services Division. “This suggests that perhaps the idea isn’t sound, or it will likely go out of favor when another educational fad becomes more popular.”
Nonetheless, he adds, he has long been a proponent of this concept, and knows that with technological tools such as eCART principals and educators can successfully use data to help all students master the curriculum. “A tool like eCART helps educators thoroughly and concretely understand where students stand in the core subjects so they can intervene in the areas where kids are struggling, and enhance learning opportunities in the areas that they have already mastered,” he explains.
Read More
Newsletter by Hope Katz Gibbs with Peter Noonan
Design by Michael Gibbs
Fairfax County Public Schools
Summer 2008: AHEAD OF THE CURVE
Read this issue of INSIDE
This newsletter is a quarterly publication for Peter Noonan, assistant superintendent of instructional services at Fairfax County Public Schools (FCPS). Its mission is to share thoughts and ideas about curriculum and assessment that are fundamental to the work that principals and teachers are doing to improve student achievement.
This first issue, entitled “Staying Ahead of the Curve,” was published in the summer of 2008. It focused on how three FCPS principals adopted strategies from the cutting-edge book on assessment (by the same name) edited by education expert Douglas Reeves.
“The 268-page hardback, published last year by Solution Tree, features essays by a dozen authors who I consider to be the greatest minds in assessment,” says Noonan, who selected three chapters to have his principals focus on.
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OR IMMEDIATE RELEASE
City of Fairfax, VA, July 2007 —School Board Chairman Janice Miller got the good news on June 18 that, for the second time, the City Schools Close-Up newsletter has won an Award of Excellence from the National Schools Public Relations Association (www.NSPRA.org).
There were 1121 entries in this year’s contest, and only 125 publications from school districts around the country received this prestigious honor, Miller explains.
The issues submitted for consideration included the May-June 2006 cover story featuring Fairfax High’s graduation speaker Colin Powell, as well as four cover stories that were part of a series entitled “Building Blocks: Insights Into Education K-12.”
“We knew we had a great story to tell when General Powell spoke at graduation last year, but I believe the reason we on this award is due to the Building Blocks series that we published from November 2006 to June 2007,” Miller explains. “Our editor, Hope Gibbs, interviewed more than a dozen teachers, and in the articles they explained to our readers exactly what kids need to know by the end of each grade.”
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by Hope Katz Gibbs
photos by Steve Barrett
design by Michael Gibbs
Editor / City School Close-Up
Cover Story, May-June 2007
*INSIGHTS INTO EDUCATION: K-12—THE HIGH SCHOOL YEARS
What students need to know by the end of 12th grade*
FOURTH in a four-part series
This cover story marks the last in our four-part series to help parents prepare for their child’s future by having them “Begin at the End: 12th grade.”
That is the advice of Superintendent George Stepp, who retires June 30 (see page 5 for details). His outgoing wish is for students to work as hard as possible and take the most challenging classes.
“My hope for every City School student is that they take at least three Advanced Placement classes in their four years at Fairfax High,” he explains. “To do that, they need to have worked hard in elementary and middle school, and developed excellent study skills. I promise, though, that their hard work will pay off.”
Fairfax High Principal Scott Brabrand says students also need to be highly motivated. “Many students think of high school as an ending, but it is truly the beginning of independent inquiry and thought. In reality, high school is the end of learning for school’s sake and the beginning of learning for life’s sake.”
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by Hope Katz Gibbs
Editor / City School Close-Up
photos by Steve Barrett
design by Michael Gibbs
Cover Story, March-April 2007
INSIGHTS INTO EDUCATION: K-12—THE MIDDLE SCHOOL YEARS What students need to know by the end of 7th and 8th grade
THIRD in a four-part series
In the last two issues of Close-Up we have offered guidelines to help parents prepare for their child’s future by having them “Begin at the End: 12th grade.”
With that goal in mind, we started our discussion at the beginning. In the November-December issue we talked about the Foundation Years: Kindergarten, 1st and 2nd grades, and teachers from Daniels Run and Providence Elementary provided tips on what children need to know as they head into 3rd grade.
Then, in the January-February issue, we described the Formative Years: 3rd, 4th, 5th, and 6th grades, and teachers discussed the milestones students need to hit by end of elementary school. In this issue, we embark on the critical Middle School Years — when students get their first taste of independence and responsibility. On the following pages, the chairs of the science, math, English and social studies departments at Lanier Mi
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by Hope Katz Gibbs
photos by Steve Barrett
design by Michael Gibbs
Editor / City School Close-Up
Cover Story, May-June 2007
Cover Story, January-February 2007
INSIGHTS INTO EDUCATION: K-12—THE FORMATIVE YEARS What students need to know by the end of 3rd, 4th, 5th, 6th Grade
SECOND in a four-part series
Superintendent George Stepp wants to help parents Begin at the End. So in the last issue of Close-Up we offered some guidelines by reviewing The Foundation Years: Kindergarten, 1st and 2nd grades. In this issue we’re tackling the Formative Years: 3rd, 4th, 5th, and 6th grades.
“The ultimate goal is to keep every door open for students,” Stepp says, and suggests parents do this by envisioning what their kids will be doing the September after their senior year of high school — then start planning accordingly.
“The elementary school years set the stage for how well children will do in the critical middle and high school years,” he says. “They need to be able to read well and they need to have mastered the basics of math. With those skills under their belts, I am confident they’ll be able to take honors and Advanced Placement classes.”
On the following pages, you’ll meet teachers from Daniels Run and Providence elementary schools who offer insights into what children need to master by the time they finish elementary school.
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by Hope Katz Gibbs
Editor / City School Close-Up
Cover Story, November-December 2006
INSIGHTS INTO EDUCATION: K-12—THE FOUNDATION YEARS
What students need to know by the end of kindergarten, 1st, and 2nd grade
FIRST in a four-part series
In the last issue of Close-Up we talked about the importance of Beginning at the End. For no matter what grade a child is in today, Superintendent George Stepp believes parents need to start thinking about the courses that child will be taking in 12th grade.
“Parents need to envision what their kids will be doing the September after their senior year of high school and start planning accordingly now,” Stepp explains.
To help families accomplish that goal, this article and following three cover stories of Close-Up will focus on Building Blocks: The milestones children need to hit by the end of each grade so they can successfully move to the next level — and eventually take the toughest courses they can handle in high school.
We begin with the first of four Building Blocks: Kindergarten, 1st and 2nd grade. On the following pages, you’ll meet terrific teachers from Daniels Run and Providence Elementary schools who offer insights into what children need to master.
Each one also suggests a practical tip that parents can try with their children at home to help keep them on target.
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FOR IMMEDIATE RELEASE
Washington DC, July 2, 2008 — What are guys’ lives like today? What is important to them and how can we better relate to them? That was what Spike TV asked the Washington DC-based futurist research and consulting firm Social Technologies to help the network find out.
As the home of everything “men,” Spike TV commissioned the study to gain a deeper understanding of the many facets of men, according to Kimberly Maxwell, senior director of brand and consumer research.
“We wanted to check the pulse of American guys to be better able to understand their lifestyles, their daily habits, and values,” she says, noting that the research builds upon Spike’s 2004 “Guy’s State of the Union,” which delivered a wide-ranging overview of guy’s lives.
Maxwell worked with Social Technologies’ senior analyst Chris Carbone (pictured above) to investigate how men aged 18 to 49 feel about fatherhood and family, politics, relationships and women, role models, work and stress, technology, and more.
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FOR IMMEDIATE RELEASE
Washington DC, June 28, 2008 — Consumers have long hoped that medical and pharmacological research would lead to a so-called “fat pill,” an easy-to-use pharmaceutical answer to the growing scourge of obesity.
Social Technologies’ analyst Christopher Kent recently considered this possibility as part of our series on discontinuities (those sudden, sharp breaks that can strike consumers, business sectors, nations, or the world with disruptive force).
“The ideal solution would allow consumers to continue their regular eating and lifestyle behaviors without gaining weight,” Kent explains, noting two drugs in development, Rimonabant and Alli, offer some benefits of an anti-obesity pill, but neither is 100% effective–and both may have serious side effects.
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By Hope Katz Gibbs, Managing Editor
Change)Waves newsletter
Client: Social Technologies
Topic: The Future of Virtual Worlds
Book review: Making Money in the Metaverse
When Daniel Terdiman set out to write a book about Linden Lab’s virtual world Second Life (SL), the award-winning CNET News.com reporter was hoping to answer
one basic question: Can you really make money in the metaverse?
The answer is yes, and Terdiman proves how in his 309-page glossy trade book published last October by Wiley. In 11 chapters, he offers a multitude of ideas about what it takes to become a successful cyberpreneur. He also covers the history and economics behind Linden Labs, and even offers case studies and business plans.
But Terdiman doesn’t sugar coat the reality of making money in the land of avatars and sims. “Despite some breathless press reports that suggest that making money in Second Life is as easy as shooting fish in a barrel, that really isn’t true,” he insists. “The reality is that conceiving and running a Second Life business is, in many ways, very much like doing so with any kind of business. Those who do well are the ones who come up with a plan, commit to it, put in the time required, and are willing to be flexible as conditions demand.”
How exactly does all this work and what is the future of Second Life? Change)Waves managing editor Hope Katz Gibbs recently interviewed Terdiman about that and other aspects of his book.
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By Futurist Andy Hines
and Hope Katz Gibbs, managing editor
Change)Waves newsletter
Client: Social Technologies
Topic: The Future of Youth Happiness
The question intrigued us: What makes 12- to 24-year olds happy today and going forward into the future? We had some basic ideas—we figured that friends and technology would be important to this group. But how did they feel about religion, their parents, fame, and money? We were eager to find out.
To set the stage, our team at Social Technologies read everything we could find about what scientists and psychologists know about happiness. Merging this with our understanding of youth trends and behaviors allowed us to create about a dozen hypotheses about youth happiness.
Then, along with a team from MTV, we sat down with about five-dozen young people at Starbucks coffee shops in Atlanta, Phoenix, and Philadelphia, and began to explore our hypotheses in these informal focus groups.
Soon after, MTV enlisted the Associated Press to add a quantitative component to our qualitative findings. Their researchers polled 1,280 more youths in the 12-to-24-age range, and in late August 2007, published a series of press releases based on this data.
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By Hope Katz Gibbs, managing editor
Change)Waves newsletter
Client: Social Technologies
Topic: Premier Issue
Anthropologist Helen Fisher on WHY WE LOVE
What is love? Why do we choose the people we choose? How do men and women vary in their romantic feelings? Is there really love at first sight? How did love evolve?
For decades, Rutgers University anthropologist Dr. Helen Fisher has been working to answer these eternal questions. The 62-year old has traveled from the Kalahari Desert in southern Africa to Tokyo, Moscow, and back to her home in New York City to determine if one culture perceives love differently than another.
“My research has proven to me that everywhere, people fail into romantic love,” she explains in her current book, Why We Love. “And I have come to see this passion as a fundamental human drive. Like the craving for food and water and the maternal instinct, it is a psychological need, a profound urge, an instinct to court and win a particular mating partner.”
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WEBSITE — Delaware Market House
Click image for larger view Illustration and design by Michael Gibbs
Website coding / database by Max Kukoy
Writing / Concept by Hope Katz Gibbs
About the Delaware Market House
Originally built in the early 1900s, the Delaware Market House long been a go-to-spot in Gladwyne, PA. Hungry residents came looking for a good meal, a hot cup of coffee, and some warm conversation.
Award-winning Philadelphia Chefs Kim and Edgar Alvarez bought the Market in 2004 and continue the tradition by catering luncheons, parties and holiday meals, and serving up gourmet meals, fresh produce, baked goods, the finest cuts of meat, and providing customers with all the supermarket necessities of lifefrom cartons of fresh milk and bread to laundry detergent and diapers.
Kim and Edgar launched the Delaware Market House website in the summer of 2008, and credit it with attracting more customers to the shop — and their catering business. Featured on the site are Recipes of the Month, Holiday Catering Menus, and their year-round catering menu, which features hot and cold appetizers, mouth-watering entrees and side dishes, sandwiches and salads, and rich chocolate desserts.
WEBSITE — Delaware Market House
Click image for larger view Illustration and design by Michael Gibbs
Website coding / database by Max Kukoy
Writing / Concept by Hope Katz Gibbs
About the Delaware Market House
Originally built in the early 1900s, the Delaware Market House long been a go-to-spot in Gladwyne, PA. Hungry residents came looking for a good meal, a hot cup of coffee, and some warm conversation.
Award-winning Philadelphia Chefs Kim and Edgar Alvarez bought the Market in 2004 and continue the tradition by catering luncheons, parties and holiday meals, and serving up gourmet meals, fresh produce, baked goods, the finest cuts of meat, and providing customers with all the supermarket necessities of lifefrom cartons of fresh milk and bread to laundry detergent and diapers.
Kim and Edgar launched the Delaware Market House website in the summer of 2008, and credit it with attracting more customers to the shop — and their catering business. Featured on the site are Recipes of the Month, Holiday Catering Menus, and their year-round catering menu, which features hot and cold appetizers, mouth-watering entrees and side dishes, sandwiches and salads, and rich chocolate desserts. The company closed in May 2009.
In December 2010, Chefs Kim and Edgar opened Avenida Restaurant, which was another website Inkandescent PR designed for the restauranteurs.
WEBSITE — DC Health Summit / Golden & Cohen
Click image for larger view Illustration and design by Michael Gibbs
Website coding / database by Max Kukoy
Writing / Concept by Hope Katz Gibbs
About the DC Health Summit
On October 29, 2008, more than 100 guests were part of an exciting discussion about the role that health promotion and worksite wellness programs play within the workplace — and the potential that such programs have on the direct and indirect costs associated with health and productivity.
“For the first time, leaders from the health insurance industry, hospital administrators, physicians, politicians and corporate leaders gathered to discuss the future of health care in the U.S.,” says Stephanie Cohen, owner of the health benefits company Golden & Cohen, who is hosting the 2008 DC Health Summit.
“My goal was to open a discussion about how increasing workplace wellness can impact health care costs,” she explains. “Although this is only one aspect of the debate on the future of health care, it is a start to what I hope will be a continuing dialog between policymakers, doctors, insurance companies, doctors and the business community. I hope every business leader and health care professional we invite has the opportunity to attend this important event.”
The keynote speaker was workplace wellness expert Dr. Steven Aldana, who talked about how corporate wellness programs can positively impact a company’s bottom line.
Following him was Barack Obama spokeswoman Melinda Beeuwkes Buntin Ph.D., who shared key points of the Obama / Biden health care plan with the audience.
The attention turned to an all-star health care panel including Virginia Senator George Barker, Kaiser Permanente’s Director of Population Care Dr. Amy Compton-Phillips, Neurosurgeon Dr. James Melisi, the National Rehabilitation Hospital’s VP Dr. Paul Rao, Maryland’s former Insurance Commissioner Al Redmer, and UnitedHealthcare COO Dr. Sanford Cohen.
The event was moderated by futurist Andy Hines, director of customer projects at the futurist research and consulting firm Social Technologies.
WEBSITE — The Essential HR Handbook
Click image for larger view Illustration and design by Michael Gibbs
Website coding / database by Max Kukoy
Writing / Concept by Hope Katz Gibbs
About The Essential HR Handbook / The Essential Performance Review Handbook
Created for human resources experts and authors Barbara Mitchell and Sharon Armstrong, “The Essential HR Handbook website is an easy-to-navigate website that focuses on the benefits of their backgrounds and useful guidebook.
The site also serves to illustrate the knowledge that both experts have developed in the field of human resources through articles and blog postings. And, the site helps to serve as a resource for those looking for HR experts to assist at their firms, for it profiles other professionals each month who work with Sharon Armstrong through her HR brokerage firm, Sharon Armstrong & Associates.
Both authors say they are pleased with the site and the effectiveness of the Inkandescent PR campaign.
“The best business decision I made this year was to call Hope Katz Gibbs. She listened, asked relevant questions, then offered expert guidance that reflects her wealth of knowledge about PR,” Sharon Armstrong says. “She offered invaluable recommendations to help my co-author and I get the word out about our new book and my consulting practice. Her work for us has resulted in increased book sales and more referrals for my business. Hope is creative, practical, and a delight to work with. She has terrific writing skills and incredible insights into an industry I knew nothing about. We couldn’t have done it without her.”
WEBSITE — The Essential HR Handbook
Click image for larger view Illustration and design by Michael Gibbs
Website coding / database by Max Kukoy
Writing / Concept by Hope Katz Gibbs
About The Essential HR Handbook / The Essential Performance Review Handbook
Created for human resources experts and authors Barbara Mitchell and Sharon Armstrong, “The Essential HR Handbook website is an easy-to-navigate website that focuses on the benefits of their backgrounds and useful guidebook.
The site also serves to illustrate the knowledge that both experts have developed in the field of human resources through articles and blog postings. And, the site helps to serve as a resource for those looking for HR experts to assist at their firms, for it profiles other professionals each month who work with Sharon Armstrong through her HR brokerage firm, Sharon Armstrong & Associates.
Both authors say they are pleased with the site and the effectiveness of the Inkandescent PR campaign.
“The best business decision I made this year was to call Hope Katz Gibbs. She listened, asked relevant questions, then offered expert guidance that reflects her wealth of knowledge about PR,” Sharon Armstrong says. “She offered invaluable recommendations to help my co-author and I get the word out about our new book and my consulting practice. Her work for us has resulted in increased book sales and more referrals for my business. Hope is creative, practical, and a delight to work with. She has terrific writing skills and incredible insights into an industry I knew nothing about. We couldn’t have done it without her.”
WEBSITE — Alumni Magazine Group
Click image for larger view Illustration and design by Michael Gibbs
Website coding / database by Max Kukoy
Writing / Concept by Hope Katz Gibbs
About the Alumni Magazine Group
Tthe Alumni Magazine Group provides photography, writing, and illustration services to the nation’s most prestigious universities and colleges. Clients include Harvard, the University of Pennsylvania, Johns Hopkins, Vanderbilt, and The George Washington University, among others.
This website was created for journalist Hope Gibbs, illustrator Michael Gibbs, and photographer Steve Barrett. All three have worked for years in this niche, but when they targeted the publications as a group, each generated more assignments.
WEBSITE — Freelance Writer Hope Katz Gibbs
Click image for larger view Illustration and design by Michael Gibbs
Website coding / database by Max Kukoy
Writing / Concept by Hope Katz Gibbs
About freelance writer Hope Katz Gibbs
“I wanted to be a writer since I was 8 years old,” says journalist Hope Katz Gibbs, a freelance writer who made her dream come true. “As a kid I always loved to write poems and short stories. Then one day my dad read something I had written for him and said, ‘boy honey, you really have a talent for this.’ That support was all it took to set me on my path.”
After graduating from the Annenberg School of communications at the University of Pennsylvania in 1986, Hope worked on the staff of a handful of publications (including working as an assistant editor / writer at The Miami Herald and an associate editor / writer at New Miami magazine).
In 1991, she went back to grad school for a degree in educational leadership at The George Washington University, and upon finishing launched her freelance career. Her articles appeared in The Washington Post, USA Today, The Washington Times, Crystal City magazine, Global Business magazine, and dozens of other business, education, alumni, and general interest publications.
Website — Freelance writer Hope Katz Gibbs
Click image for larger view Illustration and design by Michael Gibbs
Website coding / database by Max Kukoy
Writing / Concept by Hope Katz Gibbs
About freelance writer Hope Katz Gibbs
“I wanted to be a writer since I was 8 years old,” says journalist Hope Katz Gibbs, a freelance writer who made her dream come true. “As a kid I always loved to write poems and short stories. Then one day my dad read something I had written for him and said, ‘boy honey, you really have a talent for this.’ That support was all it took to set me on my path.”
After graduating from the Annenberg School of communications at the University of Pennsylvania in 1986, Hope worked on the staff of a handful of publications (including working as an assistant editor / writer at The Miami Herald and an associate editor / writer at New Miami magazine).
In 1991, she went back to grad school for a degree in educational leadership at The George Washington University, and upon finishing launched her freelance career. Her articles appeared in The Washington Post, USA Today, The Washington Times, Crystal City magazine, Global Business magazine, and dozens of other business, education, alumni, and general interest publications.
Writing and concept by Hope Katz Gibbs
Art director: Mary Argodale
Client: GWU
Challenge: Inspire more incoming freshmen and sophomores to apply for GWU’s Honors Program.
Solution: Our team decided to get the student’s attention with an oversized blue / yellow brochure (school colors) with red accents. We came up with a slightly challenging headline: “Think you’re smart?” Inside it read, “So do we.”
In smaller print we painted a picture about what it is like to be an Honors student at the collegiate level. Then used large and smaller type to accent key points [a precursor to today’s bubble clouds]: imagination, excitement, creativity, unconventional, choices, powerful, uncommon.
Outcome: Calls to the guidance department about the rigor of the Honors Program rose dramatically in the weeks following the mailing of the brochure.
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by Hope Katz Gibbs
Senior Publications Coordinator
Office of Enrollment Management
The George Washington University
Art director: Mary Argodale
Spring 1993
Challenge: Create a brochure that will inspire students to apply for the GWU Presidential Arts Scholarship.
Solution: In collaboration with the art department, created a unique artsy two-fold brochure. Bold colors were muted to suggest the intensity of the program. With a photographer, I traveled around the university to capture the students and faculty in motion. Quotes from successful performers in all the discipline areas (dance, drama, music, fine art) were used throughout.
Examples:
“I do everything I know how in a dance.” — Twyla Tharp
“Drama is life with its dull bits cut out.” — Alfred Hitchcock
“Music is the arithmetic of sounds, as optics is the geometry of light.” — Claude Debussy
“ … the artist has only to trust his eyes.” — Auguste Rodin
Outcome: Applications were up by 10% for the Presidential Arts Scholarship in 1993 than in any year before.
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WEBSITE — DC Health Summit
Click image for larger view Illustration and design by Michael Gibbs
Website coding / database by Max Kukoy
Writing / Concept by Hope Katz Gibbs
About the DC Health Summit
On October 29, 2008, more than 100 guests were part of an exciting discussion about the role that health promotion and worksite wellness programs play within the workplace — and the potential that such programs have on the direct and indirect costs associated with health and productivity.
“For the first time, leaders from the health insurance industry, hospital administrators, physicians, politicians and corporate leaders gathered to discuss the future of health care in the U.S.,” says Stephanie Cohen, owner of the health benefits company Golden & Cohen, who is hosting the 2008 DC Health Summit.
“My goal was to open a discussion about how increasing workplace wellness can impact health care costs,” she explains. “Although this is only one aspect of the debate on the future of health care, it is a start to what I hope will be a continuing dialog between policymakers, doctors, insurance companies, doctors and the business community. I hope every business leader and health care professional we invite has the opportunity to attend this important event.”
The keynote speaker was workplace wellness expert Dr. Steven Aldana, who talked about how corporate wellness programs can positively impact a company’s bottom line.
Following him was Barack Obama spokeswoman Melinda Beeuwkes Buntin Ph.D., who shared key points of the Obama / Biden health care plan with the audience.
The attention turned to an all-star health care panel including Virginia Senator George Barker, Kaiser Permanente’s Director of Population Care Dr. Amy Compton-Phillips, Neurosurgeon Dr. James Melisi, the National Rehabilitation Hospital’s VP Dr. Paul Rao, Maryland’s former Insurance Commissioner Al Redmer, and UnitedHealthcare COO Dr. Sanford Cohen.
The event was moderated by futurist Andy Hines, director of customer projects at the futurist research and consulting firm Social Technologies.
EMPLOYMENT CROSSING, Nov. 1, 2008 — “Know when — and how — to hire the right staff,” is a placed article by Alice Waagen, PhD, president of Workforce Learning. It appeared as the featured HR article on the website Employment Crossing, one of the leading job-opening research companies in the world and the go-to website for executives, administrators, managers, assistants and entry-level workers, providing access to thousands of lucrative job openings in the human resources field.
Alice’s article describes the three steps to hiring success: Know when it’s time, determine what type of help you need, and decide if you should go the full-time-employee or contractor route.
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MAIN LINE TIMES, November 1, 2008 — Main Line Today magazine named the Delaware Market House “Best Gourmet Meals To Go 2008” today, the 13th award for the Gladwyne, PA gourmet grocery store owned by chefs Kim and Edgar Alvarez. “We are really excited to have won this award,” says Chef Kim, a graduate of the Culinary Institute of America, who has been a chef at such 4-star restaurants as the Striped Bass. “We won it for the first time in 2006, and are so happy to have this beautiful plaque grace our counters again.”
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“This recording represents my learning on my own path to self-discovery,” says Dr. Celia Im of her first CD, Piano Improvisations for Visualization. A classical pianist who has a PhD in music and has taught at the Peabody Conservatory of Johns Hopkins Univesity and George Mason University. “I offer this CD to help others discover the potential they hold inside.” $20: Order here.
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Washington Examiner, October 13, 2008 — Alice Waagen, PhD, president of Workforce Learning, was featured today in “Entry Level Careers,” a regular column by Washington Examiner reporter Heather Huhman about why Gen Y is experiencing more difficulty transitioning from the classroom to the workplace than previous generations. Waagen helped with tips on how to make the transition seamless.
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In this second CD by Dr. Celia Im, listeners go to a deeper level of understanding. “My goal is to use my music to help people let go of what holds them back so they can tap into their creative genius,” says Celia, a classical pianist who has a PhD in music and has taught at teh Peabody Conservatory of Johns Hopkins Univesity and George Mason University.
In addition to her CDs, Celia has developed a series of personal consultations or coaching sessions that teaches clients to calm the mind and emotions to allow for a deep connection within the body. “This is the key to opening up and finding what truly makes you happy and effective in your life,” Celia says. $20: Buy it here.
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FOR IMMEDIATE RELEASE
Herndon VA, October 1, 2008 — Leadership development expert Alice Waagen, PhD, will be a featured speaker at the Women Entrepreneurs’ Expo in Springfield, VA on Oct. 24, and will present a workshop on “Managing Growth: Knowing when and how to hire help.”
“Like many business owners, I’ve been faced with the challenge of wanting to increase revenue—but not knowing exactly how I’d pay for the additional help needed to grow my company,” explains Waagen, owner of Workforce Learning,
LLC. “Rather than pull anyone on as an employee, I have contracted with nearly a dozen professionals who help me with sales and development, PR and marketing, tech support, and finance and legal issues. Their work has freed me to up to do what I do best — conduct intensive workshops that provide managers and C-level executives with the skills and knowledge they need to build a more productive work environment.”
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WASHINGTON EXAMINER, Sept. 26, 2008 — Do you know what your references will say? In a Sept. 26 Washington Examiner article reporter Heather Huhman interviewed author and HR expert Sharon Armstrong about how to best handle the opportunity.
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PHILADELPHIA BUSINESS JOURNAL, September 19, 2008 — Kim and Edgar Alvarez are featured on the front page of the business section of today’s Philly Business Journal. “As business plans go, it’s perhaps not the most sophisticated, but it sure is straightforward,” Stone writes. “Kim and Edgar Alvarez have a catering business to run, they’ve got a retail shop to manage, and they have ambitions for growth. Their strategy: Make the best food they can.”
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Website: Alice Waagen's Workforce Learning
Click image for larger view Site and Design: Max Kukoy
Writing / Concept: Hope Katz Gibbs
Since founding this leadership development company in 1997, Alice Waagen, PhD has been providing managers and C-level executives with the skills and knowledge they need to build a more productive work environment.
Her website, launched in the fall of 2008, brings a fresh look to the great work Alice does for dozens of Fortune 500 firms and the nation’s leading nonprofit organizations.
A Note from Alice Waagen, PhD
Newsletter: Workforce Learning
September-October 2008
Like many business owners, I’ve been faced with the challenge of wanting to increase revenue—but not knowing exactly how I’d pay for the additional help needed to grow my company. Fortunately, I took the advice I give to others in the article below, “Know when — and how — to hire the right staff.”
You’ll learn how Reston Limousine owner Kristina Bouweiri (pictured right) manages growth at her $15 million company. As for myself, rather than pull anyone on as an employee, I have contracted with nearly a dozen professionals who help me with sales and development, PR and marketing, tech support, and finance and legal issues. I also have a virtual assistant, Susan Devereaux, who makes my life so much easier.
In fact, my director of communications Hope Katz Gibbs and web developer Max Kukoy, helped me develop a new website, which I launched this month — www.workforcelearning.com. I am excited and proud to be able to present all of my articles, announce my speaking engagements, and provide access to past newsletters on this beautiful site.
In this newsletter you’ll meet:
• My colleague Bob Corlett, president of Staffing Advisors, who faced a similar dilemma a few years ago—and not only opted to increase his full-time employee roster, but developed the Results-Based Hiring Process® — a product that helped him gain control over every aspect of the staffing service. As a result, he is fully staffed and better prepared to help his clients achieve their goals. (See the Q&A in our “Ask and Expert” section.)
• Book review: The Essential HR Handbook by Sharon Armstrong and Barbara Mitchell.
Download the Newsletter in PDF format.
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Editorial Direction: Lisa Resnick
Writer: Theresa Sotto
Design: The Kirwan Company
Client: The Kennedy Center
“Blues, blues, blues, blues, what you mean to me?”
By Jerome Hairston
Based on a book by Walter Dean Myers
Illustrated by Christopher Myers
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Writer: Lisa Resnick
Designer: Carla Badaracco
Client: The Kennedy Center
Did you know that wind is simply air in motion? A strong wind convinces us of its power. A soft breeze soothes us on a hot day. The wind knows no boundaries. It sweeps through cities and villages, across oceans, and over deserts. Like the wind, stories travel across all lands and all time, sharing, teaching, and comforting us with words of wisdom and history.
In Walking the Winds: Arabian Tales, you will experience the colorful stories, costumes, music, and dancing of an ancient Arab world, a world steeped in adventure and mystery. In this story-theater style presentation, a storyteller will introduce you to seven different stories, each brought to life by actors who perform them.
As our storyteller says, “Come ride the winds, travel in your dreams, in this magical world of yesterday and today.”
Let the journey begin.
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Writer and Creative Director: Lisa Resnick
Designer: Michael Warchol
Client: The Kennedy Center
“Once I was a queen. Now I’m your slave. Once blessed with children. Now I’m old with none.”
The Kennedy Center and Royal Shakespeare Company present
Euripides’ HECUBA
In a new translation by Tony Harrison
Laurence Boswell, Director
Es Devlin, Designer
Welcome to Cuesheet, a performance guide published by the Education Department of the John F. Kennedy Center for the Performing Arts in Washington, D.C. This Cuesheet is designed to help you enjoy the Royal Shakespeare Company’s performance of Euripides’ Hecuba.
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Copywriter: Lisa Resnick
Client: TLC, Discovery Networks
Publication: People
FAMILY WRECK ROOM
See what happens when the whole family gets into the act. It’s the show you know and love with a few new faces and a whole new generation of renovation.
Sundays 7 & 11 p.m. starting July 6
TRADING SPACES — family
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Copywriter: Lisa Resnick
Client: TLC, Discovery Networks
Publication: Newsweek
CHARIOT RACE 2002
The Original Action Hero
Join four modern day competitors as TLC recreates the mother of all drag races.
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Writer: Lisa Resnick
Client: TLC, Discovery.com
Life is unpredictable, unrehearsed and yes, unscripted.
TLC is your lifeline — programming that is fun, smart, informative and innovative — an entertaining link to real people and real experiences. We engage emotions through our bold stories. We celebrate ingenuity with our challenges. We capture curiosity. That’s why TLC is one of the hottest networks on television!
You know who’s watching us? You are. We currently reach almost 95 million homes in primetime. And check this out: Overall, TLC ranks 2nd (behind sister network Discovery) for overall quality among television and media brands.
And best of all, we continue to dominate daytime as the #1 network in the delivery and concentration of upscale Women 18-34 and Women 18-49.
So read on. Preview a few things in life that are certain. That our programming entertains and enlightens. That our audience is faithful. That our reach is on the rise.
TLC. One unscripted day at a time.
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Writer: Lisa Resnick
Client: Showtime Networks
Showcasing the best and brightest in Hollywood today, Showtime captures the spirit of unqualified originality. From original movies to cutting-edge comedy, exciting series and documentaries, Showtime delivers high-profile, star-powered entertainment for audiences in the U.S. and abroad.
It’s programming with immediate audience appeal. And here’s your opportunity to share this originality.
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Writer: Lisa Resnick
Client: Showtime Networks
When it’s time for quality programming for the whole family, it’s time for Showtime!
Showtime agrees with parents who say there should be a time and place for quality family television and we’ve made a commitment to bring our subscribers the best in the category.
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Writer: Lisa Resnick
Client: A&E Network
The news. We watch it. Read it. Hear it. Is it credible? Or hype? Journalism or show biz? The news today is largely 10-second soundbites, outrageous headlines and shock jocks in search of a large lucrative listening audience.
But who’s to blame?
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Writer: Lisa Resnick
Client: A&E Network
Time. Every time we turn on the television we are faced with a choice. In fact, many choices. And soon there’ll be hundreds more. And yet, when time is so valuable and choices many, A&E’s viewership grew an incredible 24 percent last year. Why?
Quality. When it comes to quality original programming, A&E is the clear choice.
Advertisers, affiliates and critics alike have measured our performance and pronounced our success. They know that A&E will engage and entertain them. And just recently, our ongoing commitment to quality entertainment was recognized when the cable industry honored us with more CableAce Awards than another basic network.
Welcome to this preview of the programming that lies ahead. You’ll find that A&E is time well spent.
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WOMEN ENTREPRENEUR, August 15, 2008 — “One of the hardest things I’ve ever done as a business owner was to fire someone,” begins reporter Aliza Sherman for an article posted on WomenEntrepreneur.com. She interviewed HR expert Sharon Armstrong, author of The Essential HR Handbook, about how to soften the blow.
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ESCAPE FROM CORPORATE AMERICA, August 2008 — Social Technologies’ futurist Andy Hines is featured in Escape from Corporate America, a new book by a reformed corporate ladder-climber, Pam Skillings who writes: “If your corporate career is leaving you stressed out, burned out, or just plain bummed out … You don’t have to choose between paying the bills and enjoying a fulfilling career.”
Skillings found a compatriot in futurist Andy Hines, who offered advice in chapter seven: “Swim in a Smaller Pond.”
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FOREIGN POLICY MAGAZINE, August 2008 — An article was published in the August issue of Foreign Policy magazine by Social Technologies’ Josh Calders. “We were pleased to see our Speed of Change Index covered in the new issue of Foreign Policy,” says Calder, who wrote:
How swiftly or slowly life changes in particular countries is the subject of the Speed of Change Index, which measures changes in urbanization, literacy, GDP per capita, civil liberties, and access to a telephone, TV, and the Internet in countries during the last 15 years…. The index reveals where citizens’ needs are rapidly changing, new markets are opening, and the risk of instability runs high.
The magazine’s graphic shows selected countries in Europe, Africa, and Asia, but the index actually includes nearly every country on Earth, with the exception of some microstates.
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The Futurist magazine, July 2008 — Hot off the presses is the July-August issue of The Futurist magazine, featuring the first in a two-part article by Social Technologies’ futurist Andy Hines.
Entitled “Consumer Trends in Three Different ‘Worlds,” it is the first in a two-part series in which Hines looks at the big trends in demography, money, and consumerism that will shape the world in the next decade.
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A Note from Alice Waagen, PhD
Newsletter: Workforce Learning
Summer 2008
If you were making a pizza for dinner, but left off the sauce and cheese, you’d serve a bland lump of dough for famiily and friends. The same thing happens when you provide a leadership development program without the essential ingredients: Time, variety, and a personal touch.
Consider this scenario: A 300-employee Virginia-based data analysis company that served the transportation industry for more than two decades hit a speed bump in 2005. Its legacy computer system groaned under the weight of decades of patched code and costly outages were having a toll on customer service. Although the systems were rocky the employee-base was rock-solid. Most employees were incredibly loyal to the company with the average length of service topping more than 15 years. But the new corporate leaders brought in to upgrade technology platforms had misgivings about the managerial abilities of this legacy staff. Other articles include:
• How to Create Powerful Conversations That Get Results: An interview with leadership development expert Alice Waagen and executive coach Suzi Pomerantz
• Books for Leaders: The Next Level: What Insiders Know About Executive Success
Read more
Download the Newsletter in PDF format.
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CBS EARLY SHOW, July 3, 2008 — Featured today on the CBS Early Show was a spot on the study Social Technologies’ conducted this spring for Spike TV on The Future of American Men. At a man-friendly bar called the Black Sheep Pub and Restaurant in Philadelphia, anchor Maggie Rodriguez talked to five men earlier in the week who each represented one of the personas outlined in the study. Then, from the plaza of the GM building in New York City, she introduced the piece saying: “Let’s talk about men.”
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HOW’D YOU SCORE THAT GIG?, July 2008 — “When I was writing this book, countless people asked me which job I thought was the coolest,” explains author Alexandra Levit in her new book, How’d You Score That Gig? In this “Guide to the Coolest Jobs, and How To Get Them,” she referred to the job of a futurist, and interviewed Social Technologies’ Josh Calder about his career.
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COLUMNIST MILDRED CULP, June 29, 2008 — “You’re about to be playing in an entirely new ballgame if you’ve been marketing exclusively to baby boomers – unless you have a timeless product or service,” writes syndicated columnist Mildred Culp in a June 29 article, “Expand Your Marketing from Boomers to Gen Y.” She interviewed futurist Andy Hines of Social Technologies about the possibilities.
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THE MIAMI HERALD, May 24, 2008 — “Technology has changed the way families stay in touch, profoundly influencing not only how often we communicate, but also what we share with each other,” writes Miami Herald reporter Ana Veciana-Suarez in a May 24 article. “But does more mean better?” she asks.
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TELEVISIONWEEK, May 11, 2008 — “Television today is in a state of flux,” writes TelevisionWeek correspondent Allison J. Waldman in the May 11 issue of the magazine. “New technologies, multiple platforms, decreasing audience share for the major networks, emerging digital interactivity—how will the industry adapt to the changes and make them television viable and thriving in the decade ahead?”
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BUSINESSWEEK, May 8, 2008 — In a May 8 BusinessWeek article entitled “The Slump: It’s a Guy Thing,” Social Technologies’ Andy Hines was interviewed by reporter Peter Coy about the fact that women and men are “operating in two different economies.” Is it true?
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A Note from Alice Waagen, PhD
Newsletter: Workforce Learning
Spring 2008
One of the most frequently asked questions I am asked by managers is: How can I provide professional development for my staff when my organization won’t fund or support the idea? What a good question, for this is indeed a dilemma. Fortunately, one of the most overlooked ways to provide staff development is by encouraging your staff to volunteer.
In this newsletter, we focus on helping in the non-profit arena—an industry that is near and dear to my heart. Other articles include:
• Is Your Company Driving Away Talent? Try these 25 Creative Way to Reverse the Trend
• Books for Leaders: Forces For Good: The Six Practices of High-Impact Nonprofits
• Join me: The Emerging Leader Institute (ELITE)
Read more
Download the Newsletter in PDF format.
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ENTREPRENEUR MAGAZINE, May 2008 — Is your company ready for the nanotech boom? For an article entitled “Small Wonders” that appears in the May issue of Entrepreneur magazine, reporter Andrea Cooper talked to Social Technologies’ Peter von Stackelberg about a brief he wrote on the future of nanomaterials.
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WASHINGTONIAN MAGAZINE, February 2008 — Hot off the presses is the February 2008 issue of Washingtonian magazine featuring an article about Social Technologies’ founder Tom Conger by the magazine’s managing editor, Ellen Ryan.
She interviewed Conger about the changes we’re are likely to see in the coming years. He shared some thoughts on how his children will live as adults in 10 or 15 years, what robots will do for the average home, and how valued-based buying decisions will affect what is sold at grocery stores.
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THE WASHINGTON POST EXPRESS, Dec. 14, 2007 — Your friends seem to have everything, or are steering clear of accumulating more “stuff,” so what do you buy them this holiday season? In a December 14 article for The Washington Post Express, reporter Kris Coronado suggested Washingtonians tap into a new trend of buying experiential gifts. For insight into the trend, Coronado turned to Social Technologies’ Director of Programs Chris Carbone.
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NEW YORK TIMES, December 13, 2007 — In an article that ran in the Dec. 13 issue of the New York Times, “You won’t find me in my office, I’m working,” reporter Lisa Belkin talked about the growing trend of “white space,” the place where workers go to think, write, and be creative. She spoke with Futurist Andy Hines about the topic.
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March 15, 2007, Washington, DC — “There has perhaps never been a time in human history when strategic foresight is more needed,” says futurist Andy Hines in the introduction to his new book, Thinking about the Future: Guidelines for Strategic Foresight (Social Technologies, February 2007).
Precious little guidance is available for executives, analysts, and educators seeking the best way to plan and prepare for the future. That is why Hines and co-editor Peter Bishop put together the 231-page paperback, which distills the expertise of 36 world-renowned futurists into an easily scannable guidebook.
What is strategic foresight?
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MSNBC, November 26, 2007 — Social Technologies Futurist Gio Van Remortel was recently featured on MSNBC.com in the article: For Gen X, Time To Grow Up And Get A Broker. “They’re not a saving generation — they’re spenders,” said Gio Van Remortel began.
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CBS EARLY SHOW, Nov. 13, 2007 — Social Technologies’ Director of Consulting, Andy Hines, appeared yesterday morning on The Early Show (CBS) to discuss our recent seven-month study for MTV Research, “The Future of Happiness: What makes 12 to 24-year-olds happy?” Following are his thoughts on the research, and the findings.
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WASHINGTON WOMAN, December 2007 — In placed article by Hope Katz Gibbs, the president and founder Great Handmade Gifts, described the challenges and thrill of starting a new business. Entitled, “Gifts to grow on,” she likens forming her online art / sales company to having a child.
“The idea for Great Handmade Gifts came to me shortly after my husband Mike and I had moved our family from Old Town, Alexandria to western Fairfax County in the summer of 2000,” she recalls. “We came in search of good schools and a house big enough to hold our two children and our two businesses (I have been a freelance writer since 1993, Mike has been a freelance illustrator since 1980). We got all that plus three community pools, two tennis courts, tons of tall trees and lots of nice neighbors. By Christmas I was miserable. I missed the energy and excitement of being near a city. I missed being able to plop my kids in the stroller and walk to a nearby coffee shop or bike down to the river. I wanted to go home. Only, I was home.”
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MODERN BRIDE, June 1, 2007 — “Lately, guest gifts seem to fall into one of two hot categories: something completely personalized, or something to eat,” writes Modern Bride reporter Ann Cochran. “You’ll find great options for both approaches at a Virginia-based Web site, greathandmadegifts.com.”
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FOR IMMEDIATE RELEASE
Washington, DC, March 15, 2007 — “There has perhaps never been a time in human history when strategic foresight is more needed,” says futurist Andy Hines in the introduction to his new book, Thinking about the Future: Guidelines for Strategic Foresight (Social Technologies, February 2007).
Precious little guidance is available for executives, analysts, and educators seeking the best way to plan and prepare for the future. That is why Hines and co-editor Peter Bishop put together the 231-page paperback, which distills the expertise of 36 world-renowned futurists into an easily scannable guidebook.
What is strategic foresight? Because the future is not predetermined or predictable, future outcomes can be influenced by our choices in the present, Hines and Bishop explain—and that is where strategic foresight comes into play.
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